The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Adam Samuel Hi my name is Adam Samuel and I am the co-founder of a new health and fitness startup built on the blockchain called PUML. As a co-founder, I do everything needed […]
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Chart of the day: How people discover full-length video content When it comes to video content, making sure you gain as much reach as possible is always the main goal. Discovery of video content can take many forms and it is important for marketers to know how consumers do this. If this understood then video content,
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How finance marketers can connect with audiences As a finance marketer, you understand how important it is to connect to your audience. After all, it’s their hard-earned money that you are looking at. It takes a lot of trust to get someone to depart with their money in return for a promise – that you
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How to develop a clear marketing brief that unlocks insight and gets to the heart of the marketing challenge Our primary role as marketers is to constantly solve new and different types of challenges. From a client-side perspective, this may be responding to a change in the market, for example, a new competitor disrupting the
What should be included in the perfect marketing brief? Read More »
Chart of the Day: The topics that demonstrate the transparency of a company on social media Social media has become one the main ways in which companies communicate with consumers. It allows for instant responses to questions as well as a more modern and personalized communication platform. When it comes to transparency, social media is
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How brands are bridging the gap between online and offline shopping experiences The age of the customer is upon us and a big reason for it is the growth of technology. Customers can thoroughly research a brand or a product before buying. They use several devices and channels to look you up and, what’s more,
Examples of omnichannel marketing experiences that will inspire you Read More »
We analyzed more than 791 million emails to see what the best hour and day is to send high-converted email marketing Every year at Omnisend we analyze our clients’ email marketing and marketing automation data to see the biggest trends, opportunities and best practices that lead to great conversions and sales. Recently, we dug deep
We analyzed over 791 million emails to see when is the best time to send Read More »
14 ways to segment your target audience for effective e-commerce personalization As defined by Smart Insights, segmentation shows approaches to grouping prospects and customers to deliver more relevant communications and offers. The result is to give better response rates to these communications. In the marketing arena, personalization is a term often misused for segmentation. Personalization
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Let us look at the rise Google Shopping New research by Adthena uncovers the extent to which Google Shopping ads, commonly referred to as Product Listing Ads (or PLAs), have become the most popular ad format for retail advertisers, with ad spend now far in excess of text ads in retail categories. Google Shopping ads
With the increasing amount of data breaches, internal controversies, and shady business dealings that have been uncovered in the past few years, consumers are finding it difficult to trust businesses According to Edelman’s Trust Barometer report, 42% of customers claim that they have lost trust in many brands. In fact, customer confidence in American companies
How to build long-lasting trust with your online customers for higher conversions Read More »
