Chart of the Day: Apple’s road to $1 trillion The silicon valley tech giant has been the marvel of product design and branding for the last 30 years. This has seen Apple become the first private company of any type to reach a value of $1 trillion and the way have done it is nothing […]
How Apple made it from $5bn in 2000 to $1 trillion in 2018 Read More »
Urgency messaging is a great way to raise conversions but is getting an increasingly bad rep Getting visitors on your site and converting seems to be more difficult than ever. Consumers are indecisive, and, with more choice online than ever before, your website visitors are less likely to hang around. Creating urgency is one of
How to create urgency without hurting your brand Read More »
Don’t make your customers wait for your site to load As desirable of a quality patience is, it is the last thing you should expect from clients visiting your website. Just making them wait one second extra can drastically reduce customer satisfaction and cause conversions to nosedive. If that’s not enough, since 2010, Google has
8 simple and easy steps to decrease loading time by 45% Read More »
Chart of the Day: Advertisers Say Audience Data Accuracy is Important. How Important? When it comes to consumer data there is no denying the importance that it holds in advertising and marketing. For a business to really resonate with their target audience, the data they hold on them is how they can make meaningful content which
There is no denying the importance consumer data that it holds in marketing. Read More »
Marketing automation is a godsend for digital marketers, but needs to be closely monitored, otherwise your investment may be for naught. The following metrics will help you keep tabs and get the most of your automation software. If you’re a digital marketer, you’re probably using marketing automation software, and for good reason. You may be
You’re probably using marketing automation software, and for good reason. Read More »
The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Erwan Derlyn First of all, thank you Nadine and the Smart Insights team for having me on Marketing Minds. It’s truly an honour to be featured here alongside other inspiring marketers. I’m Erwan,
Interview with Independent Digital Marketing Consultant Erwan Derlyn Read More »
Most businesses owners understand the significance of having superb content for their company websites, but when it comes to web hosting, they either fail to take it seriously or they are just blank My last article for Smart Insights covered the basics of website hosting, so, in this follow up article, I use past experiences
Choosing the best web hosting services Read More »
Branding is indispensable for businesses, big or small, new or old Branding defines a business’s identity; it is how a business presents itself to the world. But branding is much more than fancy logos and catchy taglines – it captures the ethos of a business and guides its journey. Branding is also important for positioning
5 Ways for New Businesses to Create a Stellar and Enduring Brand Read More »
A Customer Data Platform looks to fulfil that age-old promise of centralizing all the customer data, and it is looking good Marketers know that data management is the key to data-driven marketing. Traditional methods for trying to bring customer data together into a “360 customer view”, failed to solve the complete problem. But there is
The benefits of using a Customer Data Platform CDP Read More »
The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Sharlene Lopez I am the founder of a branding agency that supports health tech startups define their purpose and grow their tribe for long-term sustainable growth. I am passionate about creating a world
Interview with Sharlene Lopez from EyeCatcherMC Read More »
