Using urgency as a tool to drive conversions Successful marketing strategies focus on changing the way target audiences behave. To do this well, marketers need to understand how people think. It’s no wonder, then, that the most effective marketing principles have their basis in psychology. One of the most relevant psychological principles that can be applied […]
The Psychology of Urgency: 9 Ways to Drive Conversions Read More »
Our round-up from the inaugural digital event Last week I attended the very first Nottingham Digital Summit, conceived, managed and led by local agency Hallam to champion digital excellence in the city of Nottingham. The event included an interesting mix of inspiration, innovation and insight across a range of digital disciplines, from UX and SEO
Three top takeaways from the 2018 Nottingham Digital Summit Read More »
Chart of the Day: How do your Adwords campaigns compare? Do you know what a top-performing AdWords campaign looks like? The new Paid Search Benchmark 2018 report by Adthena is a useful compilation of ad spend and performance, cost and competition and competitive diversity across the UK, US, and Australian paid search landscape. Access the full
The latest 2018 paid search benchmarks Read More »
The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: David Vallance I’m the Head of Content at a car leasing startup called LeaseFetcher, where I manage a distributed team of writers to produce on-site copy, marketing content and reviews. What is
Marketing Minds: Interview with David Vallance Read More »
Do your lead scoring right and it will drive sales through the roof Lead scoring – it’s one of those terms which raises eyebrows outside the world of marketing, and rolls eyes within. Do it right and it will drive sales through the roof – but it’s so easy to get it wrong. And, when
How to do lead scoring effectively Read More »
Google makes hundreds of adjustments to their algorithm every year and understanding the most important ranking factors can represent the difference between online success or failure. Yet how can you ascertain the most important ranking factors without the capacity to crawl and analyze millions of data points? SEMrush performed this analysis, Ranking Factors 2.0, and
The 7 Most Important Ranking Factors in 2018 Read More »
Chart of the day: Will marketing salaries continue to rise in 2018? When it comes to career choices we make sure that job satisfaction is being taken in to consideration. The elephant in the room is always salary, but when it comes to marketing in 2018, it seems that this elephant is most welcome. We
The rise of marketing salaries in 2018 Read More »
Daunting, time-consuming and expensive. Or is it? Doing any form of research doesn’t always need to be so costly, here are five options to help you recruit participants for surveys. I’ve also produced an article on how to get B2B survey responses, the focus of this post is helping you to find B2C participants for your
How to find B2C survey respondents Read More »
Are you looking for a more efficient way of promoting your business online and reaching your target audience in a meaningful way? In my latest Quick Win for Smart Insights, I teach you everything you need to know about working with micro-influencers, including create an influencer marketing strategy and tips for finding the right influencers
Useful tips for working with micro-influencers Read More »
Why qualitative App Analytics is like finding money in your old jeans We’ve all been there. You wake up one morning, all of your go-to jeans are dirty so you reach out to one of the older bunch. And then… JACKPOT! You find a well-forgotten $100 bill in your jeans’ back pocket. Ah, that feeling.
How to use qualitative analytics to uncover “hidden” product insights Read More »
