The right hosting really does matter for any business owner who wants to be online and easily discoverable When first setting up a website, most people simply carry out a web search and choose one of the top options. However, setting up a website for your business should involve a little more consideration. You need […]
Website Hosting 101 – Choose your provider Wisely Read More »
Digital Asset Management (DAM) software is a business process management solution which provides you with a centralized online hub to create, manage, share, track and find digital assets Each year, more than 160 million Americans watch the Super Bowl on television. Given the huge viewership, 30-second commercials are highly coveted, despite a cost of $5
Shared knowledge is the new currency of scale The workplace has changed in spectacular ways since the turn-of-the-century. The biggest development is the increased importance of knowledge. Knowledge has become the most valuable commodity in almost every industry from food services to SAAS development. Workplaces that create a culture conducive to knowledge sharing are going
A step change in working culture and office productivity Read More »
WhatsApp, announced that it was not requesting any new rights to collect personal information in the agreement it created for the European Union Barely a day passes without another social media platform notifying me of updated terms of business. Now, in a new twist to the ongoing data protection saga that is European General Data
Chart of the day: Marketers are most concerned with improving email engagement New research has found that improving email engagement, followed by increasing sales revenue as well as increasing the number of subscribers are the top priorities businesses have for email. Top priorities have moved from wanting the most subscribers possible to increasing engagement to
A Customer satisfaction survey (CSAT) allows you to measure customer experience, how much a customer would recommend your business and satisfaction with your brand There are some simple rules to follow when creating a customer satisfaction survey which gives you high-quality insights, accurate data and actionable findings, whether it’s the metrics you include or question
Customer satisfaction survey questions and templates Read More »
The elearning industry shows how to make niche marketing work The internet is crowded with brands searching for the best way to grab consumers’ attention — unfortunately, the roadmap to success is always in flux for digital marketers. With Google’s constant algorithm tweaks, for example, tactics that drove traffic yesterday won’t always work tomorrow. Given how
What LMS Marketing can teach you about promoting a new industry Read More »
Your marketing’s most valuable player: using attribution. Imagine a typical customer journey for a business like TOMS, a shoe retailer that sells online. A user sees a sponsored Facebook post that was liked by a friend about TOMS, and clicks through to Tom’s site, browses for a while, then leaves. Later on, the user sees
How to make use of Google Analytics Attribution Modelling Read More »
As your business engages in both traditional and digital marketing practices for different outcomes you will see cross-overs and similarities in the way you work There are overarching “rules”, “guidelines” and marketing best practice you can follow but when you delve into more niche sectors, you will need to learn new and valuable approaches, giving
Chart of the day: Time is the biggest challenge when it comes to content marketing Marketers have revealed time and quality are their biggest content marketing challenges according to research by Clearvoice. Time, content quality and creating content were the top three challenges, which suggest a perception of the number of resource marketers feel content
What’s the biggest content challenge? Marketers reveal all Read More »
