The must-knows if you want to create a multi-vendor website E-commerce marketers who dedicate boundless effort to their businesses aren’t new to being told that “technology” is the best way to make their business work. And as with all good harvests, the yield from the newest of technologies depends on how well you pair them […]
How to create a multi-vendor ecommerce website from scratch Read More »
The voice assistant could eventually listen to all conversations in a room, identify speakers, and even interrupt them with sponsored suggestions During the Second World War, a campaign warned private citizens against speaking too loosely in public places about matters of national interest. After all (so the campaign explained) one could never be sure of
Amazon files patent to ‘listen to all conversations in a room’ Read More »
Chart of the day: 11.1% of businesses budgets is spent on marketing activities on average Research by The CMO Survey has found that 11.1% is the average budget spent on marketing. As shown in the chart below, 11.1% on average is how much businesses are spending n marketing. If your business is spending less than
11.1% of budget is spent on marketing, how does your business compare? Read More »
Three ways that marketers can benefit from working with Spotify When marketers talk about ‘content’ one often thinks of words, images, video, or a combination of all three, such as infographics or interactive visuals. However, in recent years there has been a surge of interest in audio, from the growing popularity in podcasting to the
Review your options with Spotify and the growing potential in audio marketing Read More »
Chart of the Day: 2 in 3 ad-blockers worry about how companies use their personal data Data, and database marketing, allows to deliver targeted, personalized and relevant advertisements and communications in real-time dependant on where the user is in the buyer’s journey. Understanding their stage of intent is vital in order to deliver the right
What does the future hold for data collection and online privacy? Read More »
Chart of the day: Customer Experience is the main focus for brand marketers looking to strengthen their brand marketing strategy for 2018 Branding has always been a hot topic of discussion amongst marketers, as there seem to be a number of different definitions and purposes of brand marketing that marketers can adhere to. Years ago,
What are brand marketers’ top priorities for 2018? Read More »
80% of retailers have a welcome programme in place. So, is having the ability to push an email message to your subscriber (prospect) valuable or not? Holistic Marketing recently analysed 80 retailers signup processes and what amazed me the most was how 87% of retailers have their subscribe below the fold, invisible to all, with
Are retailers making the most of their welcome emails? Read More »
I bet I can guess your password Let’s start with a really big number. 9 billion Is that big enough for you? Well, that is the approximate number of data records lost or stolen since 2013 according to the breachlevelindex. What is worse is that only 4% of these breaches were ‘secure’, meaning that the
Chart of the Day: Social network popularity based on share of social media minutes You will have noticed that Facebook isn’t getting the best press at the moment with the latest lack of data privacy revelations… This is on top of the latest statistics showing that Facebook usage is declining in younger audiences according to eMarketer.
Audit your digital media effectiveness for better campaigns It’s an important step in creating your digital marketing strategy and it’s always important to review the effectiveness of your digital media channels. Every time you’re updating your digital marketing plan, it’s a great idea to take the time to review your digital marketing channels – it’s
