Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. Keep in mind that even as Google’s ranking factors continue to change, their main goal – to serve the user – does not. This is significant because even as the […]
The 7 Most Important SEO Ranking Factors in 2019 Read More »
UK desktop ad viewability improvements, Google’s first-price auction rollout, Facebook’s political ad policies changes, YouTube’s inappropriate content removal update This week has brought with it the news that the UK is seeing great rates of desktop ad viewability, with viewability reaching a record high in the second quarter of the year – great news for
The right tools can make it easier to plan your marketing strategy but also improve the results you get from your activity Leveraging tools can help you plan your marketing strategies more easily, but they can also help you improve your plan’s results. But there are so many tools today that it can be difficult
5 useful tools to help you plan your marketing strategies Read More »
A study reveals that 94% of the marketers surveyed see personalization of the web experience is vital for business success. When you plan your website, you think about things like design, web copy, and calls-to-action. This isn’t wrong, but your competitors are doing the same thing. If you want to create a true connection with
6 ways to use personalization to increase conversions Read More »
Competitor research is a big part of marketing. It’s always a good idea to understand what your competitors are providing, what messaging and offers they’re using to connect with their audience, and how you fit into the puzzle. Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns,
How to Uncover Your Competitor’s Facebook Ad Strategy Read More »
Chart of the Week: 37% of marketers say increasing brand awareness is the main goal for 2019 but it is not a measure of success. Increased brand awareness brings with it a range of benefits, including increased traffic, brand advocates and possibly more sales. It’s not surprising then that that over a third (37%) of
37% of marketers say top priority this year is brand awareness Read More »
What if I told you that you could rank on the first page of Google search results for thousands of keywords? My guess is that you’d first ask how much it was going to cost you. The answer is…not that much. The more material you give Google to index, the better you’ll be able to
How to Rank on Page 1 of Google for Thousands of Keywords Read More »
Chart of the week: Only 2% of marketers have integrated all processes throughout their marketing funnel. Creating a funnel that ticks all the boxes is a vital part of marketing. Your funnel should attract, nurture, qualify and convert, leading customers through to the checkout as seamlessly as possible in order to get the best conversion
Lack of integration resulting in marketing funnel friction Read More »
Getting your marketing team to be more organized can mean that they become 397% more effective, but exactly how do you streamline your processes? Research shows that organized marketing teams are 397% more likely to say they’re successful. That’s an impressive figure, right? You can draw some obvious conclusions from this single statistic, too. For
How can getting organized make marketing teams 397% more successful? Read More »
Google file for a patent to retrieve images of users on their smartphones, launch Gallery ads in Beta, podcasts now playable in SERPs and the ASA issue another warning to Love Island influencer What do you need to know to keep up with the ever-changing landscape of online marketing? In this roundup of the latest
A new Google patent and Gallery Ads now available in Beta – News roundup Read More »
