My wallet is full of loyalty cards, I’ve so many at the moment I’m using a spare wallet I got for Christmas just for loyalty cards. But am I the average customer? Do customers want, use and see value in loyalty schemes? The loyalty market is in a state of flux, Sainsbury’s have recently acquired […]
Chart of the Day: BCG’s pathway to digital marketing maturity model You probably know of Boston Consulting Group for their classic market prioritization matrix which we feature in our essential marketing models guide. Well, they still continue as a consulting group and naturally work on digital transformation projects for which they share strategies via their blog. The latest,
What is ‘extremely online’ and how is it affecting children in Silicon Valley? There’s a new buzzword on the streets: “extremely online.” It means someone is constantly on social media. Whilst spoken in jest, it cradles a dark nuance. People are increasingly becoming addicted to ‘bottomless bowl’ apps. That term was coined by former Google
Why are these parents bringing up children tech-free in Silicon Valley? Read More »
Use these techniques to help convert and engage customers into repeat purchases and brand advocates across the customer lifecycle Being a marketer can be exhausting. As if it wasn’t hard enough to attract new customers, now everyone’s talking about optimizing the entire customer lifecycle. (We’re tired just thinking about it!) If you’re trying to understand
Chart of the Day: Audience breakdown of the top 6 sites We all know that sites owned by Google have a large traffic share of the total internet population, however, do you know the other top performing sites? New research by UKOM shows the top 20 properties by unique visitors. As you can see, Google remains on
How to get ahead of the ecommerce competition by keyword research, referral marketing, competitor analysis and viral marketing In this post, we’ll outline 4 marketing growth hacks to help ecommerce business, the tools to achieve this and how to use them. 1. Keyword Research Knowing better keywords to target is one way to achieve growth
Chart of the day: PDFs are the best content type for attracting sign-ups on a landing page. Participants were randomly assigned in an experiment by ConversionXL. The team then even did a complicated ANOVA (analysis of variance), but in brief: PDF, followed by web content is the best content formats when also compared with video, for
Which content type is best used as a lead magnet? Read More »
Businesses looking to give their bottom line a boost should consider cryptocurrency. As cryptocurrencies like Bitcoin grow in popularity as a mainstream form of payment, businesses can capitalize on a new target audience, among other profitable benefits. What Is Cryptocurrency? Cryptocurrencies are digital currencies built around a technology called blockchain. Cryptocurrency is digital currency built
Why and How to Accept Cryptocurrency on Your Website Read More »
Chart of the Day: A survey of the effectiveness of organic and paid activities for charities including benchmarks for paid media, social media, and email marketing This isn’t brand new research, but since I know we have a fair few members who manage digital marketing for not-for-profits and charities I thought I would share it since
Not-for-profit and Charity digital marketing statistics Read More »
The challenges marketers face overcoming the hyperbole and mysticism that surrounds machine learning and AI The marketing industry is abuzz with talk of how marketing applications of machine learning and AI will make us more effective and change the way we do our marketing. The problem is that while we’re all keen to embrace innovation
