Perhaps the most important step and also the biggest challenge for any marketer is to start with the customer when building a marketing strategy It’s perhaps the most significant section of your marketing strategy as you look to create a formal, documented paper where you intend to formally “introduce your customer to the organization” – to embrace Market Orientation. Market […]
A framework for market orientation Read More »
Chart of the day: Most user research is conducted to understand customers and their needs Understanding customers needs and testing prototypes or wireframes are the primary reasons for customer research, according to a survey of over 2000 professionals by UserTesting.com Interestingly, over half (53%) conduct user testing, or use user testing results to inform senior management
Why do people do UX research? Read More »
Sales teams have managed customer journeys using CRMs for years. Now, thanks to the rise of social media marketing, there are now IRMs for marketers to manage their influencers Our list below covers the standout features of the 20 best CRM tools for managing your influencer marketing campaigns. Download FREE resource – Essential Digital Marketing
20 CRM tools to help manage your influencer marketing campaigns Read More »
Home Podcast How CanvasPop’s Genius Customer Acquisition Strategy Out-Innovated the Competition [podcast] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post originally appeared on Growth Everywhere, a marketing and business growth blog. Hey everyone! In this episode I share
How CanvasPop’s Genius Customer Acquisition Strategy Out-Innovated the Competition Read More »
Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, “thinking fast and slow” – but how can marketers use this Scientific theory in their marketing? Last year I was faced with a fairly every day dilemma, my partner and I were going through the
It’s time for marketers to tap into system 1 thinking Read More »
How to create a digital marketing plan using PR Smith’s SOSTAC® Planning model SOSTAC® is a widely used tool for marketing and business planning which is rated in the top 3 most popular marketing models in the Smart Insights review of Marketing Models that have stood the test of time. In this post, I give an example
A SOSTAC® Plan example | Smart Insights Read More »
Insight into the different ways you can select a digital partner, and practical tips to ensure you end up with the supplier – and solution – that’s best for you No matter what its nature, the ultimate success of your digital project will be significantly affected by the choices you make early on – such
Seven things you should be doing as part of your supplier selection process Read More »
Chart of the day: According to research by Salesforce, over half of ad spend is allocated to Facebook (including Instagram) or search marketing (Including Google search) In the previous year, 30% of ad budget was allocated to Facebook and Instagram and 28% was allocated to Google and Bing paid search ads. Facebook budget is expected
Facebook and Google account for large portions of digital ad budgets Read More »
The best tools and softwares to help manage and optimize your SaaS project You’ve launched a great service or a product, but it is not getting the due consideration that you’d hoped for after the release of your SaaS project. Why? Simply because no one knows about it. Download FREE Resource – Digital marketing plan
10 marketing tools for SaaS projects and how to use them Read More »
What’s new in the travel industry? Keep up to date with the latest trends and innovations to streamline your strategy The multichannel marketing approach It is vital that there is a multichannel marketing plan in place for all online travel agents and comparison sites to thrive. Travellers are using more than one channel to research
Travel ecommerce trends 2018 | Smart Insights Read More »
