Digital marketing strategy

7 Agile techniques to help you deliver projects more effectively

It may have originated in the world of software development, but Agile ways of working can significantly benefit organizations working outside of this industry too What is Agile I hear you ask? Focused on collaboration, communication, and iteration, Agile methodologies have long been used by development teams to speed up time-to-market, reduce waste and risk, […]

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Avoid the Sales vs Marketing Attribution Blackbox

Digital marketing strategy, SEO BLOG / Good To SEO

Higher visibility into your attribution model means sales will trust the metrics more Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly when marketing and sales are seen as two different entities. Ultimately this who-gets-credit-for-this-sale struggle is

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5 reasons why using separate marketing systems could be breaking your business

Digital marketing strategy, SEO BLOG / Good To SEO

Review the Business challenges caused by using separate systems and how you can overcome them There’s nothing more counterproductive (and irritating!) than being in a situation where several people are trying to control what’s going on. It could be countless friends and associates giving you conflicting life advice, your entire family trying to plan your wedding,

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Consumer use of voice-controlled digital assistants / smart speakers

Digital marketing strategy, Home smart speakers, SEO BLOG, Voice-controlled digital assistants / Good To SEO

Chart of the Day: What emerging behaviours are consumers showing as they interact with digital assistants and what are the implications for marketers? At the moment the physical and virtual papers are full of reviews and consumer experiences of the different options for home smart speakers. It’s no surprise, since this is one of the biggest

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How protect your business against a cyber attack

Digital marketing strategy, SEO BLOG / Good To SEO

Whether you’ve had any issues so far with cyber-attacks or not, one thing can’t be denied: they pose a big risk to the security of your business. And, unfortunately, they’re also more likely to happen to you than you may think So, the question is: how protected is your online business? If you’re reading this

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Marketing team job roles to optimize productivity

Digital marketing strategy, SEO BLOG / Good To SEO

What skills should each of your employees have? Create the marketing dream team with the right skills, knowledge and employee enthusiasm We have recently updated our Digital Marketing Job Descriptions and Roles guide to help businesses of all sizes recruit the right talent for their digital team. Download our recently updated Business Resource – Digital

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100+ must-see digital marketing research 2017 statistics

Digital marketing strategy, Digital Marketing Trends 2018, SEO BLOG / Good To SEO

The best digital marketing research 2017, across marketing channels – including SEO, PPC, CRO, social, mobile, martech, email, ecommerce, and UX – to help inform your 2018 marketing strategy Because the state of digital marketing is always evolving, it is important to keep up-to-date with the latest research in your industry, or marketing channel, to

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Have you tried this CRO testing method?

Conversion Rate Optimisation (CRO), Digital marketing strategy, SEO BLOG, UX / Good To SEO

Chart of the day: Most marketers are not using Bandit, a CRO testing method. Most marketers are doing A/B testing, whilst Multivariate testing and Bandit testing, are less used. What are the differences between each method? A/B testing involves testing two versions of a page. There is a challenger and a control (usually the original page

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2018 smart home digital assistants: Popularity and growth forecasts

Digital marketing strategy, SEO BLOG / Good To SEO

Chart of the Day: Smart digital home assistants are the fastest-growing consumer tech with shipments to surpass 50 million in 2018 With many individuals and families starting 2018 with a new personal digital home assistant in their lives, this research highlights the likely future popularity of these new devices: The research shows that in 2017, the

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What marketing managers need to know about website acquisition

Digital marketing strategy, SEO BLOG / Good To SEO

Acquiring an existing website is much less work than creating one from scratch; how can marketing managers ensure their success online? Web businesses are certainly an attractive proposition for business owners and marketing managers looking to take on a new brand. One thing’s for sure – it’s much easier to acquire a website than it

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