Chart of the day: Female Instagrammers are about 30% more likely to be interested in beauty products Instagram has increasingly become one of the key platforms for interactions and engagement. Due to its visual nature, Instagram has become a popular platform for the beauty industry. These beauty brands are now using micro-influencers to expand their organic […]
The most engaged with beauty brands on Instagram Read More »
4 areas where leaders can effectively manage the chaos Project managers are faced with an ever-changing landscape of new technology, media outlets, and remote workforces. Some people end up in very static careers. They do the exact same tasks for 30 years, because the job itself barely changes. For better or worse, project managers don’t
How project management has evolved and what to watch for Read More »
Cheap isn’t necessarily bad The word cheap can have bad connotations – as in, poorly made, or won’t last for long. This may be true for many products. But when it comes to services, cheap can be good, because it forces you to wring the maximum value out of a modest research investment. Thankfully, in
How to get good customer insights on the cheap Read More »
Referral marketing is a great way to harness the love that customers have for your brand and in turn drive new customer acquisition Research consistently shows that consumers are most likely to listen to recommendations from friends and family than traditional advertising channels. Of course, for someone to refer your product, it needs to be
5 secrets of highly referrable brands Read More »
There comes a time in every business when scalability takes front and centre. As difficult as the beginning stages were, scaling your business can be just as challenging You’ve succeeded in proving that your business is viable, but now you have to make sure you achieve steady growth. Scale too quickly and you can suffer
4 essential elements of a scalable business Read More »
Chart of the day: Most marketers are running 1-2 Conversion Rate Optimization tests, such as AB testing, every month. It’s worth noting though that around 7% also run 20 or more tests, the majority run no more than 4 tests per month. It’s no doubt testing is hugely important to marketers, I don’t see to
How many CRO tests are marketers doing monthly? Read More »
Chart of the day: Data management and marketing technology are the most difficult digital marketing tactics to execute, according to marketers Data management and Martech require skills, resource and training. With GDPR heading with speed towards marketers, data management is increasingly important. Marketers also realize the potential of what it can bring to their marketing
What are the most difficult marketing tactics to execute? Read More »
4 behaviours that set top-performing marketers apart Earlier this year the Harvard Business Review published a research paper that set out the top behaviors of the most successful CEOs. With many business leaders failing in their roles (from 2000 to 2013 25% of the Fortune 500 chief executives who left their firms were forced out)
Top traits of an effective marketing leader Read More »
Improve your Digital marketing strategy with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices
Digital marketing strategy | Smart Insights Read More »
The potential for online retail growth on desktop and mobile devices It’s interesting to look back at the growth of online sales and think forward to how much further they can grow at the expense of traditional channels. Overall percentage of Ecommerce retail sales are perhaps, surprisingly small at around 9% of sales in the
Ecommerce growth statistics – UK, US and Worldwide forecasts Read More »
