Digital marketing strategy

Announcement: Marketing Expo 2018 Partnership

Join thousands of industry leaders at this year’s Marketing Expo 2018 and Smart insights becomes its official partner Marketing Expo is an interactive exhibition and conference designed specifically for the marketing sector. Expect to find high-quality exhibitors alongside a conference showcasing some of the world’s most influential figures in marketing. We are partnering with the Marketing Expo at […]

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8 uses of QR codes for a measurable marketing campaign

How to utilise QR codes for a better marketing strategy that reaches, engages and converts your audience In the introduction of better and faster technology, people are now using their devices more than ever. It’s all about accessing everything in a snap and getting the information across from one person to another or from a

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Busting marketing myths | Smart Insights

Digital marketing strategy, SEO BLOG / Good To SEO

10+ marketing techniques that need to be addressed for their place in 2018 In the past, many marketing myths were often elevated to the status of being sacrosanct. Given enough repetition, ‘facts’ degenerated from ‘hearsay’ to probability, to ‘gospel truth’. Yet, despite the incessant repetition, unless the core message at the centre of a campaign

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What are the most effective digital marketing tactics?

Digital marketing strategy, digital strategy, Marketing planning, SEO BLOG / Good To SEO

Chart of the day: Looking to 2018, marketers were asked which tactics will be used in their digital marketing strategy for 2018 Social Media Marketing (18%) Content Marketing (17%) and use of Marketing Technology (16%) are expected to be included the most in digital marketing strategies in 2018. Least used will be data management as

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3 options for using Chatbots for ecommerce

chatbots, Digital marketing strategy, SEO BLOG / Good To SEO

A briefing on the advantages and disadvantages of chatbots Technology and fashion are not exactly two industries which you would associate with one another. While this might be the only time you see the likes of Mark Zuckerberg and Naomi Campbell ever compared in an online article, their worlds do share certain similarities. Much like

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The critical challenges to marketing plan success and are budgets increasing?

Digital marketing strategy, digital strategy, Marketing planning, SEO BLOG / Good To SEO

Chart of the day: Marketers reveal that data quality, lead generation and user experience are the most critical challenges to the success of a digital marketing plan When it comes to planning a digital marketing strategy we all know there are factors which affect its implementation and success. Data quality affects things like marketing automation

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Introducing RACE: a practical framework to improve your digital marketing

Digital marketing strategy, Measuring digital marketing effectiveness, RACE Planning System, SEO BLOG / Good To SEO

The RACE Digital Marketing Planning Framework We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don’t have a marketing strategy. In this post, first published in July 2010 and since updated with a new summary of digital marketing KPIs you should track,

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12 must-see free marketing resources before Christmas

Digital marketing strategy, SEO BLOG / Good To SEO

Take an exclusive look inside our library of actionable strategy guides, templates, and e-learning modules, covering campaign planning, integrated lifecycle marketing, and managing digital transformation Our Guides, Templates, Quick Wins, E-learning modules and personalized learning plan are of high quality to help businesses plan, manage and optimize their contribution from digital to multichannel marketing. We

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How to generate leads on your website with a fun-to-take quiz

Digital marketing strategy, SEO BLOG / Good To SEO

Online quizzes are a great way to present your content in a playful way. Quizzes are not only truly engaging, but they also allow you to collect valuable information about your audience This includes both the insights derived from the quiz answers as well as contact information such as name and email address. You’ve probably

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