Cost-plus (times based) or value discussion – which one works better for your agency? When I was putting together the new agency guide to pricing digital marketing, I made a conscious effort to call it exactly that – a pricing not a costing guide. I grew up in agencies that talked about ‘cost proposals’, ‘costing […]
A guide to agency pricing, what should you be charging? Read More »
Chart of the day: Google trends reveals 55% more searches for Halloween than Christmas Analysis of Google trends by Marley Hayley, has revealed that Halloween is more popular than Christmas in the UK. Related search terms to Halloween had 11.4 million searches, compared to 7.3 million related searches for Christmas related results. The data was
Is Halloween more popular than Christmas? Read More »
12 easy steps to making your business card a successful offline marketing strategy that integrates online marketing At Smart Insights we focus on digital marketing channels, and how we can help our members plan, manage and optimize their marketing strategies. However, we also look at the effects of offline and online marketing integration to create
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A compilation of 2017’s digital marketing research to help inform your 2018 strategy Because the state of digital marketing is always evolving, it is important to keep up-to-date with the latest research in your industry, or marketing technique, to stay ahead of your competition. Yet, it can often be difficult to find the digital marketing
100 must-see marketing stats, data and trends 2017 Read More »
Chart of the day: AB testing is the most popular method of improving conversion rate optimization (CRO) – personalization is the least used technique Feedback and insights from surveys and usability testing are also popular methods of improving conversions. Are CRO and UX becoming one entity? Over the years there have been two distinct ways
Which methods improve CRO | Smart Insights Read More »
Chart of the Day: How verticals differ in their email campaign performance. Out of the top six sectors, who would rate their company’s email campaigns performance as excellent? The chart shows amazing growth from the print/publishing & media sector. To go from 40% effectiveness in 2014 to 73% in 2016 is astounding. This shows the importance
Which vertical is king of the email hill? Read More »
Chart of the day: Heavy users of messaging apps are extremely likely to want to use different emojis and have more variety Emojis are one of the fastest growing languages worldwide. With more than 60 million emojis sent each day and 2,666 emojis in the Unicode Standard to choose from, it’s hard not to notice the popularity of
Users now demand more from emojis and more variety Read More »
Product launches are the perfect opportunity to develop multilayered marketing campaigns that deploy over extended periods of time. For example, you could begin by crafting a few press releases and blog posts that announce the new product. Then, immediately after, you could post a handful of explainer videos that aim to inform consumers. All the
3 Marketing Timeline Tips to Crush Your Next Product Launch Read More »
Chart of the day: How data give opportunities to grow a business I think it’s fair to say that improving the quality of marketing data isn’t a fashionable or sexy topic. Indeed in a recent article by Keith Weed, Chief Marketing and Communications Officer at Unilever reviewing discussions at AdWeek US he says as much: “The
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Econsultancy and Harvard Business Review are amongst the most popular Last month we asked out members and readers what sites they use to keep their marketing knowledge up to date. Respondents were worldwide, many from the UK, US, Canada and Poland, but also extending into the APAC and EMEA areas too. It’s no surprise that
These are the most popular marketing blogs for keeping up to date Read More »
