Chart of the day: The Market Research sector has seen its biggest growth since 2010 This is according to research by International research association ESOMAR, in their annual global research report. The sector was worth $44.5 billion in 2016, this is an increase of 2.3% after inflation and the highest since 2010. The money is […]
Which Marketing Sector Has Had its Highest Growth Since 2010? Read More »
Snapchat’s new partners look to improve post swipe experiences Last week Snapchat announced that they have taken on 14 new ad Creative Partners. They have introduced these partners to help build more engaging Ads that will deliver a strong ROI for their customers. They said the following: “These new partners represent the best in video, cinemagraph,
Snapchat adds 14 Creative Partners Read More »
Chart of the day: Creating the right content is one of the biggest challenges facing marketers when it comes to mobile marketing Research by Incite Group and Open mobile media, has revelaed in their latest State of Mobile report, that content is marketers biggest challenge. Even with advancement in technology, creating the right content and
These are the biggest challenges marketers are facing with mobile Read More »
Defining the scope of digital marketing using the ‘5Ds of Digital’ and the Smart Insights RACE planning framework. My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. This is important since for some in business, particularly more traditional marketers or business owners,
What is Digital Marketing? A visual summary. Read More »
Whether you’re a web developer, CEO, marketing manager, casual blogger, or e-commerce guru – it is worth setting up a heatmap trial. Anyone who works in the digital marketing world should at least have some awareness of what heatmaps are. Since companies like Crazy Egg have begun huge advertising campaigns – even regular, non-marketing or
Are heatmaps an underrated marketing tool? Read More »
How to integrate digital media and technology to increase the contribution of digital marketing I feel fortunate to have followed some of the amazing major changes in digital marketing and technology over the last 15 or 20 years. I’m sure you will have enjoyed living through, following and acting on these changes too. Looking back,
10 Marketing Trends to act on in 2018 Read More »
When digital marketers come across the word “artificial intelligence,” they immediately think of the “RankBrain” algorithm. In 2015, Google rolled out RankBrain, which is a machine learning system capable of returning answers to users. RankBrain utilizes the power of artificial intelligence to understand and respond to user queries in the same manner as a human would. What
How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere Read More »
Chart of the day: Research by Google reveals why it’s so important your mobile website has good user experience Mobile experience directly affects conversions and whether users will purchase again. Users who have a bad mobile user experience are 60% less likely to revisit and purchase from that brand in future. In addition, 90% of users
This is why a good UX is essential for your mobile website Read More »
If you have trouble tracking your data, here are 3 easy steps to fix your problem If you have been diligently using Google Analytics and Adwords reports to track the performance of your ads and website to help optimize bids and increase conversion – good for you! Yet you may see quite a bit of
Why your tracking data is inaccurate (and how to fix it) Read More »
In the past few years, everybody has heard about influencer marketing. What exactly is this? Well, let’s take a practical example. Let’s say your smartphone broke and you need to buy a new one that is suitable for your needs. You found three phones matching your criteria: the latest iPhone, a Samsung, and a Nokia.
How to Choose an Influencer to Boost Your Marketing Campaign Read More »
