Review your digital skills to get tailored recommendations to improve your marketing skills We are constantly updating content, improving the quality of our site for members and bringing new guides and tools to help your marketing needs. We have recently updated our capability grader, which allows you to rate and score your company’s digital marketing […]
New Member’s tool: ‘Personalised Learning Plan’ Read More »
Chart of the Day: Do you need a separate, defined digital marketing plan or should it be integrated with your marketing strategy? In 2017 you will often hear that we live and work in a post-digital world. That is to say since consumers naturally use a mix of traditional and digital media, as businesses, we shouldn’t treat
What percentage of businesses have a digital marketing strategy? Read More »
4. Blogs: Keywords are Key Blogs are one of the most commonly used content marketing tools: According to the Content Marketing Institute, 80% of all B2B marketers publish blogs. Yet, many marketers question the effectiveness of their blogging efforts. That’s not surprising, because many blogs feature a seemingly random collection of posts that aren’t coordinated
Seven Ways to Boost Your Marketing with Holistic Strategies Read More »
Chart of the day: Research reports are king! Research reports are the content type that generates the highest conversion rate when used for lead generation Research reports, video and social media content all provide a high conversion rate. Reports are viewed as quality content and lead to the highest conversion rates when compared with other
Which content type generates the most leads? Read More »
How to create a digital marketing plan using PR Smith’s SOSTAC® Planning model SOSTAC is a widely used tool for marketing and business planning which is rated in the top 3 most popular marketing models in the Smart Insights review of Marketing Models that have stood the test of time. In this post I give an example
A SOSTAC® Plan example – Smart Insights Digital Marketing Advice Read More »
10+ sites that are useful for keeping up-to-date with marketing, which do you prefer? Staying up-to-date and constantly learning is vital in marketing, particularly since so many of the digital marketing platforms like Facebook, Google and LinkedIn are moving targets, with updates every week it seems. There is always a new update, a new tool
What are the top 10 marketing blogs to say up-to-date? Read More »
Use our RACE framework to discover your ability to Plan, Reach, Act, Convert and Engage Two years ago we launched our free interactive marketing benchmarking tool to help members rate their ‘digital readiness’ for digital marketing as a whole and for the key channels like Search, Social media and Email marketing. Well, it’s proved popular since it
How can you improve your account based marketing efforts? Good data. By now, anyone in business knows that data matters just as much as the technology that uses it. In fact, you could argue that — much like the fuel that runs an engine — the two are completely dependent upon each other. You can
What drives a well-oiled ABM machine? Read More »
Chart of the day: Global cart abandonment rates have increased 1.3% (up on the previous quarter) to 76.9%. The latest installment of The Remarketing Report (Q2 2017) by SaleCycle has found that in this quarter the average conversion rate is 3.29%. Cart abandonment has increased, more people than ever are abandoning their purchases online –
Global cart abandonment has increased 1.3% but why? Read More »
New Infographic looks at the changing use of Twitter by news companies When it comes to digital publishing, creating compelling articles is only one half of the equation. If you don’t understand how to share your content effectively, then you’re limiting the organic reach of your social media presence. A 2011 Pew study found that
How many news organisations use Twitter correctly? [Infographic] Read More »
