Google Alerts is no longer enough. You need software that will go beyond blogs and news websites to monitor everything that’s going on with your brand. When it launched, Google Alerts was a revolutionary service. For the first time, Google made content monitoring available to anybody. Whether you were a business owner or a Britney […]
5 of the best Google Alerts alternatives to check out Read More »
Businesses have begun using advanced business texting tools to send messages through channels like SMS and Facebook Messenger, ultimately bridging the gap between getting leads and engaging with them. It has become increasingly easy to acquire leads through online marketing channels, particularly social media channels like Facebook and SEM channels like AdWords. Facebook is an
The secret to successful lead nurturing after internet marketing campaigns Read More »
Digital marketing is highly accessible to businesses of all shapes and sizes, no matter your budget size. So you recently started a business. Or maybe you have a small business that you’re trying to get off the ground and running. Of course, now you really need to start getting the word out about your start-up.
Digital marketing best practices for new start-up businesses Read More »
As consumers are offered more, they also demand more from brands. Using AI strategically is the key to rise to that challenge. Even successful brands know how hard it can be to reach their target audience at exactly the right moment with exactly the right message. Consumers just have too many ways to interact with
3 Strategies for intelligently and responsibly incorporating AI into your marketing Read More »
Three tools and tactics to inspire 10x thinking “Companies fail because they do the wrong things or they aren’t ambitious, not because of litigation or competition” – Larry Page, Google, 2013 The ability to innovate is one of the most important tools that any business has at its disposal. Whilst some businesses will be more
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In the past, we’ve written about affiliate marketing, as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. If you send 100 visitors to the landing page of Company X, and five of those visitors buy from the
How to Get Started With Paid Performance Marketing Read More »
Twitter’s new design, Amazon anti-competition investigation, UK digital tax plans, Facebook’s scam ad tool, Instagram removes like count This week has seen Twitter launch it’s new design for desktop users, with the jury still being out on how it is being received. Amazon is set to face a probe to see if it is using
There’s no more direct source when it comes to customer research than the human brain and the physiological signals it gives out as it experiences things One truism that I’ve learned over my years in digital marketing: the closer to the ‘source’ of what you’re measuring, the better data you’ll get. When it comes to
5 awesome neuroscience-based research tools for digital marketers Read More »
Recent news stories have shown influencers in a bad light, which could impact their effectiveness when it comes to brand partnerships You can’t scroll through Instagram nowadays without seeing a perfectly posed photo posted by an “influencer” either selling something or themselves. This hugely popular form of marketing has really taken off, creating a new
What kind of marketing strategy should you adopt to reach potential clients? Venngage surveyed 100 consultants and freelancers to find out which ones worked, and which didn’t Creating a foolproof strategy that will land you clients isn’t always an easy task. There are numerous freelancers, consultants, and solopreneurs demanding the attention of a small pool
Best marketing strategies for consultants and freelancers [Infographic] Read More »
