Chart of the day: Most customers have to contact companies twice to get a resolution to a customer service problem Research by maru/edr has found that almost 8 in 10 customers contact companies by one method (such as online chat) and then by another (such as by phone) – customers feel they need to use multiple […]
Your customers are using more than one service channel to get a resolution Read More »
Chart of the day: 3 in 10 Wimbledon Fans are watching branded video on social media You may have noticed Twitter has partnered with the All England Lawn Tennis Club by live streaming its Wimbledon Channel. Allowing tennis fans around the world to tune in and watch matches live. Social Media has played a big part
How social media can help push campaigns through video Read More »
5 ways to develop a better marketing automation strategy In the age of automation, it’s easy for businesses to rest on machine efficiency while eschewing strategy. After all, if you can use a few software programs to send your emails, schedule your social media, and initiate Push notifications, why not use all of them? The
Marketing Automation Is A Must – But You Need A Strategy Read More »
Chart of the day: Mobile search and Mobile display have grown rapidly from 2015 to 2016 in Europe. Mobile video rose more than 20% between 2015 and 2016, according to the Adex Benchmark from IAB and IAB Europe. The UK leads mobile ad growth compared with the rest of Europe. There is year on year growth
Mobile display and mobile search grows 53% Read More »
…and why do you need one? Knowing where to start, how to structure a plan, is often the most difficult part of planning, especially if you aren’t experienced in creating plans. You may already have a plan or several plans in place, and will be thinking you don’t need a multichannel marketing plan. Depending on
What is a multichannel marketing plan? Read More »
