KFC’s “Chicken Town” campaign demonstrates the value that can be found in imitations, as it looks to repair and enhance its brand image in some unexpected ways. Have you ever been asked “Fancy a VFC?”, or found yourself in a YFC at 2am? KFC’s imitations can be found in most towns and cities. Indirectly, they’ve […]
Campaign of the Week: KFC welcomes you to “Chicken Town – home of the imitators” Read More »
A review of some of the most interesting and important insights from this year’s report Mary Meeker’s annual internet trends report has become one of the most eagerly anticipated moments of the year (well, for internet/ data nerds at least!). Previously of Kleiner Perkins Caufield & Byers and now Bond Capital, Mary Meeker has been
Bond Capital’s annual 2019 Internet Trends report Read More »
B2C strategies can also be used for B2B audiences, after all, all marketing is human to human B2B marketing strategies can be hard to get a handle on since reaching potential customers is very different from B2C ones, right? Or are there strategies that translate from consumer-focused organizations to B2B ones? In a word, yes…and
Your guide to rock star B2B marketing in 2019 and beyond Read More »
There are countless ways digital advertising technology has advanced in recent years. Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. Google Ads,
What Is Post-Click Automation & Why Should Agencies Offer It as a Service? Read More »
Facebook changing business Page info, the CMA investigating impact of digital advertisers on consumers, Twitter’s updated search results and MPs call for digital political campaigning electoral law changes Following the excitement of Google’s updates last month and several changes to social media platforms, the start of July seems to have been fairly quiet. It seems
A scientific approach to writing paid search ads can be beneficial to creating effective ads The ever-changing parameters of search engine marketing are no secret. It can be time-consuming to keep up with the latest trends in the industry, making it important to be efficient while writing quality and catchy ads. A scientific approach to
Scientific approach to writing an effective PPC ad Read More »
Understanding the specifics of the lifestyles, habits, preferences, and needs of people of various cultural backgrounds can be the key to rapid campaign success If you really want to engage your customers, then you should know what it is like to be in their shoes. Understanding the specifics of the lifestyles, habits, preferences, and needs
The anatomy of a great multicultural marketing campaign Read More »
If you look at people with 10K, 500K or even 1M followers on their blog or YouTube channel, you think they must be special, right? No normal person could get to that level. I’m here to tell you that’s not true. Anyone can build a massive audience. I’ve done it myself many times. It’s not
The 30-Day Strategy to Build an Audience (Without Spending a Dime!) Read More »
Google to launch RCS messaging, brands failing at acting on social purpose, influencer marketing under fire, TikTok explodes in China, Facebook Top Fan targeting We’ve taken a look at some of the news stories you should know about this week, including: Google made an interesting decision when it announced that it was no longer waiting
Tactics and opportunities to bring your idea to life We’ve all been there. We come up with an idea, share it with colleagues but before you know it, the idea is dead. Stopped in its tracks. More often than not, an idea might be killed not because of malice, envy or other nefarious reasons, but
