A survey has found that 84% of marketers are positive about GDPR The introduction of GDPR in May 2018 was naturally a cause for concern among marketers, and indeed any company handling customer data. In broad terms, the introduction of GDPR means that marketers now have to ask for more explicit consent and be clearer […]
Why marketers are upbeat about GDPR one year on [infographic] Read More »
Three lessons we can learn from TV advertising in the UK One of the many advantages we have as marketers is the access to so much diverse, interesting insight. At Smart Insights, we regularly blog about the latest trends in email, display, search and social, all of which give us the opportunity to improve our
To earn the respect of your executive team, you need to speak their language – and this means ROI. Here’s how to calculate these ROIs for your customer acquisition efforts ROI is the KPI your executives care most about. When it comes to speaking the language of C-level executives, return on investment (ROI) is the
Acquisition marketing ROI calculation essentials Read More »
The scientific method of measuring marketing effectiveness As seasoned marketers, I’m sure you’ll be familiar with the quote (often attributed to John Wanamaker): “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” The ability to effectively measure marketing effectiveness is the Holy Grail for CMOs and marketing
Incremental measurement – advantage and opportunities Read More »
Survey shows 72% of LGBTQ+ community believe their representation is tokenistic, Facebook announces new cryptocurrency, Instagram looks to other companies to collectively tackle cyber-bullying, Global Alliance for Responsible Media, Voice Coalition announced Welcome to our weekly rundown of the week’s biggest news stories in what has been another busy week in the world of digital.
In-app messaging lets you communicate with your users and keep them engaged, so they don’t uninstall your app shortly after downloading If you want to build user retention, there’s more need now for user engagement than ever before. Users are spending more time on their smart devices, downloading apps they feel are of value and
In-App messages to engage users and reduce app abandonment Read More »
As a marketer, you believe in what you’re doing, but it’s difficult to measure results, so how can you measure ROI? When your company engages in many activities to improve results, it can be difficult to prove the effectiveness of some activities. Sure, you can spell out some figures like likes and shares, but how
How to prove ROI when you can’t accurately measure results Read More »
The Internet has become the great leveler when it comes to marketing. No matter how large or small your business is, there are a wide variety of ways that you can get a big impact from a well-planned and well-executed digital marketing strategy. You don’t have to be an internationally recognized brand to make your
5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy Read More »
Apps offer effective solutions for communicating with users and keeping them with the brand Every job requires a tool, and brand marketing is no exception. The era of mobile devices also asks for something new, different from old but gold TV, radio ads, and street banners. Mobile branding apps are the exact tools that today’s
Mobile apps as marketing tools: types, goals, and building strategies Read More »
When you use technology in your procurement process, it saves you a lot of time, which could improve e-commerce stores’ performance The procurement process is not simple and straightforward. It’s complicated. The manual procurement process is very labour-intensive, time-consuming, and involves a lot of paperwork. On the other hand, when you use technology in your
Top advantages of using technology in the procurement process Read More »
