93% of CMOs say they are under pressure to deliver measurable ROI with their marketing budget. These six tools could help make ROI calculation simpler As a marketer, one of your main worries is how to prove the effectiveness of your marketing activities. To prove it, your boss wants hard numbers. Let me tell you […]
6 tools to help prove your marketing ROI, month by month Read More »
Setting up and running a profitable e-commerce store takes much more than determination and goodwill, as 8 out of 10 e-commerce stores fail With the advent of drop shipping, every wantrepreneur out there set out to create their own e-commerce store and become a millionaire overnight. In reality, setting up and running a profitable e-commerce
Your e-commerce website crash test: 5 warning signs to consider Read More »
A year after GDPR’s introduction, 42% of US news sites flatly block connections from Europe, limiting the potential reach of marketers’ stories. It’s been one year since GDPR was introduced, which should be more than enough time to adapt to the changes. However, some sectors still haven’t adjusted to accommodate the new rules. One key
Half of US newspapers unavailable from Europe, implications for marketers Read More »
Blockchain is a relatively new technology that allows publicly distributed ledgers that hold immutable data in a secure and encrypted manner to make sure transactions can never be altered Since Bitcoin put cryptocurrency on the map with its shocking price explosion back in 2014, people looking to make revenue-generating investments started paying more attention to
Blockchain technology explained simply [Infographic] Read More »
What are the benefits of enrolling in digital marketers’ negotiation classes? Digital marketing is a pivotal driving force of modern business. Digital marketers play a key role in facilitating interactions between companies and their clients. With the growing reach of digital marketing services, marketers find they have to engage in multiple negotiations to achieve optimal
8 reasons for digital marketers to train in negotiations Read More »
Google search results update, LinkedIn’s ad tab, Instagram data breach, digital ad complaint increase and Pinterest does Pride Month This week has seen a few interesting announcements, including the fact that Google is updating how its search results look, impacting the way paid results are showcased. LinkedIn has announced that it is aiming to improve
News roundup 24th May 2019 Read More »
Benchmarking your performance allows you to understand how well you’re actually performing, compared to real life competitors Measuring digital success is no easy feat; even if you’ve reached your digital marketing goals and KPIs, that doesn’t necessarily mean it’s good enough. After all, what if your competitors are all outperforming you? What if the industry
Useful tips and tools for benchmarking success in the digital landscape Read More »
Rather than stubbornly sticking with broad strategies aimed at increasing general awareness, marketers can make an impact by embracing a targeted approach via ‘relevant awareness’ More than 40 brands purchased and ran national television spots that aired during the 2019 Super Bowl. Each advertiser paid at least $5 million per spot – not accounting for the
It’s time for marketers to ditch outdated metrics like reach and impressions Read More »
Chart of the Week: 55% of marketing influencers believe that improving decision making is the primary objective for a marketing data dashboard A marketing data dashboard is a helpful tool that can allow marketers to visualize KPIs relating to the impact of their marketing efforts. It can help KPIs be easily and immediately understood, making
Improving decision making is main objective of marketing data dashboards Read More »
Google’s new auction model for ads, Facebook tightening up Live rules, YouTube introduces new ad format, LinkedIn adding and updating job search tools and Twitter’s anti-vax warning There are a number of platform changes that you need to know about this week, including Google’s update on what its first-price auction model will look like for
News Roundup 17th May 2019 Read More »
