It’s no secret that consumers want personalized content. In fact, 74% of customers feel frustrated when website content is not personalized, and a further 59% say that personalization influences their shopping decision. This means that you could be losing out on site traffic, engagement and purchases if you’re not personalizing your communication attempts. Luckily, there’s one strategy you […]
Sometimes it’s when you’re running the fastest that you need to slow down and ask some critical customer-related questions It’s a good time to ask a few questions. If you’re like most digital marketers, you’re pretty busy planning and executing campaigns, and maybe even running some A/B tests. But sometimes it’s when you’re running the
Reaching readers on multiple channels while still optimizing for online advertising is difficult No matter what size you are, all publishers face significant challenges today. Reaching readers on multiple channels while still optimizing for online advertising is difficult. As your business scales up, these challenges get increasingly more complicated – and technical. The UK publisher
5 critical factors to successfully scale a digital publisher in 2019 Read More »
Imagine if you had the ability to know, with a single look, who was willing to buy your product. You would be able to easily nudge customers from “Oh we’re just window shopping” to “It’s time to splurge on this product!” That would be ideal, right? Remember when you visited an e-commerce website and scrolled
The Difference Between Retargeting and Remarketing Read More »
How can building a digital community can help with business growth? Rapidly changing technology is quickly making the old ways of brand management redundant. It’s also bringing to the forefront new ways of engaging with customers. A thriving digital community is one such way of creating customer engagement. In 2012 a study found that customers
What sets apart those digital marketing strategies that you read about in case studies, from those failing strategies that never see the light of day? Aside from the impact that budgeting and available resources will have on the outcome of any strategy, there are some steadfast rules you can stick to, to give your digital
Top 3 components of successful digital marketing strategy Read More »
This month at Smart Insights, we’re putting a focus on industry statistics and how they help you compare your performance. Being aware of relevant statistics and trends can help you better understand your industry as a whole, as well as allow you to benchmark your performance against that of your competitors. When it comes to
#FocusOn: How do you compare? – Statistics and benchmarking Read More »
Like it or not, at one point or another you’ll probably have to deal with a negative customer comment that’s been published online Did you know, as many as 94% of customers say that a negative review convinced them not to do business with a brand? We can’t underestimate the importance of online reputation management.
5 examples of online reputation management done right Read More »
When it’s time for execution, brand marketers and agencies need to be on the same page about what defines success. Here are three ways they can ensure precision control and usage of the right data to accomplish brand goals. Brands and their agencies often have healthy disagreements about strategy. As a brand marketer, you might
Align your digital marketing partnerships to achieve growth objectives Read More »
Making people click through your ad is just a small part of the whole marketing process, you also need a great landing page to get them to convert Paid campaigns are considered to be the best choice if you want to drive quick results, as they really do get those results. However, paid ads aren’t
12 questions to ask when creating a landing page Read More »
