Digital marketing strategy

Structured marketing strategies for growth: Interview with Arjen Vissers

“The customer journey is crucial and the foundation for the approach towards (future) clients” Arjen Vissers, Managing Director for Marketing and Communications at Aon Our blog series ahead of the Brand Marketing Summit Europe is now coming to an end, with the third and final interview. In our previous blogs, we spoke to Michal Szaniecki […]

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Marketing and sales teams still reporting disconnect

Digital marketing strategy / Good To SEO

Chart of the week: 56% of salespeople and marketers say that their teams are siloed. Siloed teams can cause a number of issues within an organization, including lack of communication and unaligned goals, which can have a broader impact. This is why it is fairly worrying that 56% of salespeople and marketers say that their

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News Roundup April 26th 2019

Digital Marketing for the Travel sector, Digital marketing strategy, Facebook, Google, Instagram advertising, LinkedIn, Snapchat marketing, Social media marketing, Social media platforms, twitter / Good To SEO

Twitter’s new reporting tool ahead of elections, LinkedIn’s new ‘services’ feature, Facebook suing a company for selling fake ‘likes’, Instagram replacing travel brochures, Sri Lankan blocks social media following terrorist attacks, Snapchat seeing user recovery and Google adds fun Avengers-themed feature This week has seen another update to Twitter, this time to help stop the

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Digital marketing trends to pay attention to [Infographic]

Digital marketing strategy, digital marketing trends, digital marketing trends 2019 / Good To SEO

Digital marketing, simply put, cannot be ignored No one can be found disputing the power of effective marketing. After all, if a marketing and advertising campaign are executed expertly, it can serve the requirements of any business and grow the demand for the product or service that they offer. While the need for marketing is

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Creating story-driven marketing messages: Interview with Bart Visser

Brand Storytelling, Digital marketing strategy, Marketing using virtual and augmented reality / Good To SEO

“Brands have realized they need to create a compelling narrative that excites, surprises and inspires consumers, potentially through ‘immersive’ experiences” Bart Visser, Director of Brand Marketing Spark Networks SE In preparation for the Brand Marketing Summit Europe, we are continuing with our interview series. Our previous interview featured Michal Szaniecki, Managing Director SEAT and CUPRA,

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News roundup April 18th 2019

Advertising, Advertising regulations, Digital marketing strategy, Social Media, twitter / Good To SEO

UK government setting stricter social media rules for children, Twitter addressing abusive content, UK marketing budgets increased at the start of year, Ryanair offers ad space on boarding passes and Amazon fake reviews giving search boost There has been some interesting news this week, including the fact that the UK government is suggesting banning the

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What are the most important skills marketers need to develop?

Artificial Intelligence (AI) for marketing, Digital Marketing Skills, Digital marketing strategy, Machine Learning for Marketing / Good To SEO

87% of marketers state that AI and machine learning are already vital to their organization’s success, yet this has the largest skills gap present in the data and marketing industry. Tim Bond, Head of Insight at the DMA discusses why these skills are essential to the future of intelligent marketing Data and technology have already

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Why the “Write” Stuff Matters

Brand Management, Communications, Content marketing, Digital Marketing, Digital marketing strategy, Marketing, Marketing Strategy, Strategy, Writing / Good To SEO

Free-Photos / Pixabay Have you ever read an article and balked at the poor grammar it included? Or maybe your situation was a little different – maybe the blog post you read from your favorite company was written coherently and even with perfect grammar, but it still just didn’t sit well with you. It might

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Campaign of the week: Gamble pays off for the British Army’s snowflake recruitment campaign

Digital marketing strategy, integrated marketing campaigns, Marketing / Good To SEO

How sparking debate can reward the risk-takers in advertising Despite the immediate public backlash around the British Army’s latest recruitment campaign, data suggests that it led to a drastic turnaround in the organization’s well-known struggles to bring in new recruits in recent years. While certain behaviours of the younger generation are seen as faults (from

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Push notifications for user re-engagement: 8 dos and don’ts

Digital marketing strategy, ecommerce, push notifications, Web personalisation / Good To SEO

Push notifications that are sent at the right time and convey value to the subscriber lower cart abandonment and increase conversions for the e-commerce brand Did you know that it costs five times more to attract a new customer than to retain an existing customer? Imagine all the money, time and effort you spend in

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