Digital marketing strategy

The importance of personalized experiences: Interview with Michal Szaniecki

Digital marketing strategy, Personalisation, website personalization /

“There is nothing more important than understanding the customer journey and delivering personalized experiences to your customer” Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group The future of marketing is personal. Brands are looking to create an in-depth understanding of the customer journey and how they can offer personalized interactions. Knowing your customer and […]

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What Single Grain’s Marketing Focus Looks Like in 2019

Community, Digital marketing strategy, Engagement, Facebook, facebook groups, facebook live, growth everywhere, live streaming, Marketing School, Marketing Strategy, podcasting, relationships, YouTube /

Marketing is constantly evolving and, while Single Grain sticks to its core of content marketing, we’ve had to evolve with the advent of new platforms, new features, new media, new content types, etc. And this year is no different. I’m going to open the kimono and show you what the Single Grain marketing team has

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News roundup 5th April 2019

Advertising regulations, digital advertising, Digital marketing strategy, Facebook /

Singapore proposes a new law to stop fake news, Mark Zuckerberg calls on government internet regulation, Amazon stops aggressively marketing its own brands and the ASA uses tracking technology to assess ads aimed at children This week has seen Singapore suggest a new law that could ultimately fine tech giants for failing to stop the

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3 digital marketing strategies to help promote your medical practice

Digital marketing for Pharma sector, Digital marketing strategy /

The number of people using the internet to source a doctor, dentist or hospital, or even answer a simple health query, is on the rise Expanding the reach of your business via digital marketing is a no-brainer, which is why just about every modern company follows a tried-and-tested formula built around ads, analytics and social

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News Roundup 22nd March 2019

Digital marketing strategy, Ecommerce strategy, Facebook, Google, Google ads, Instagram Updates, Social Media /

Google’s latest EU regulator fine, Facebook removing millions of videos showing New Zealand terrorist attack, NZ advertisers pulling Google and Facebook following shooting, Instagram’s in-app checkout launches in the US and LinkedIn’s new advertising features Read more about some of the biggest and most important stories in the marketing and advertising industries with our latest

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Understanding the impact of culture on marketing content

Content marketing, Digital marketing strategy /

Understanding differences in culture can help you build more effective content to reach beyond borders You only need to travel abroad or spend time with people who don’t come from the same place as you to see the impact of culture. The way a person acts, interprets or responds to different situations will be, to

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Technology changing consumer behaviour is biggest marketing trend

data protection, Digital marketing strategy, Machine Learning for Marketing, Personalisation, voice assistants, voice search /

Chart of the Week: Changing customer behaviours driven by technological developments are seen as offering the biggest opportunities and challenges to marketers The change in customer behaviour driven by technological developments is the biggest trend that marketers believe will offer the biggest opportunities and challenges in digital marketing. A new survey from ClickZ found that

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How to create a user journey map

Customer Experience Management CXM, Customer Journey Map, Digital marketing strategy, User experience UX /

Your ultimate guide to creating a user journey map with step-by-step instructions, a template, and an example to follow Creating a user journey map has many benefits for both your users and your team. A journey map will help you discover friction points for the user and opportunities to improve user experience. Ultimately, you’ll discover

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News Roundup 15th March 2019

Advertising regulations, Brexit - marketing implications, Digital marketing strategy, Facebook, Google, Social Media /

Facebook’s latest outage affects billions, Google removed billions of ads in 2018, advertisers concerned over Brexit uncertainty, WHO calls for stricter junk food digital ad regulations, UK government seeks digital competition review and Facebook removes fake account network This week saw Facebook’s family apps get into trouble, leaving billions of people across the world unable

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How agile marketers can take a page from DevOps teams

Agile Marketing, Digital marketing strategy /

Marketers need to become even more agile to reach their audience with the right message, at the right time and through the right channel The world of DevOps is evolving, with more and more enterprises integrating this approach into their overall operations. This does wonders for the technical operations of your business. But it is

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