digital marketing tools

7 useful tools for every step of your influencer marketing campaign

Influencer marketing strategies can be a veritable minefield. This is especially true given how quickly the social space evolves, with the addition in recent years of video features and new social platforms Influencer marketing campaigns can pay serious dividends for your business – particularly if you find and connect with the right social influencer. Companies […]

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5 powerful tools to improve your startup business

digital marketing tools, Managing marketing technology, Online audience surveying tools, SME, startup marketing / Good To SEO

Startup company growth needs effective and easily accessible digital tools and resources Over the past few years, we have seen a significant increase in the number of startups that can be seen as a fresh alternative to working in corporations. This is due to their creators’ desire to be independent and run their own company,

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News roundup November 23rd | Smart Insights

digital marketing tools, Ecommerce strategy, Facebook, Instagram Updates, Pinterest Marketing, Social Media Strategy / Good To SEO

Amazon’s recent data breach, Taco Bell’s fun marketing campaign, Facebook funding new journalists, Instagram launching new shopping features and Pinterest creating new shopping tools with key US retailers The last week has seen some positive changes across social media platforms, aimed at making the shopping journey simpler as more people head to social for purchase

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Essential Digital Marketing tools [Infographic]

Digital marketing platforms, Digital Marketing Technology selection, digital marketing tools, Marketing Technology Stack, Marketing Technology Stacks / Good To SEO

Use our new digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost tools to give us insight about our customers, competitors and market. They also help us compete by delivering automated relevant, real-time communications integrated across desktop and mobile

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The latest hacks and tools for full-stack marketers

digital marketing tools, growth hacking / Good To SEO

A list of digital hacks and tools for full-stack marketers On most Wednesdays here at Smart Insights, we have an internal training session aptly named white-board-Wednesdays. A couple of weeks ago, it was my turn to share something with the Marketing team and so I compiled a list of some of the marketing tools and chrome

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The benefits of using a Customer Data Platform CDP

Digital marketing strategy, digital marketing tools, DMPs: Data Management Platforms / Good To SEO

A Customer Data Platform looks to fulfil that age-old promise of centralizing all the customer data, and it is looking good Marketers know that data management is the key to data-driven marketing. Traditional methods for trying to bring customer data together into a “360 customer view”, failed to solve the complete problem. But there is

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The Marketing technology Landscape in 2018 [Infographic]

Digital Marketing Technology selection, digital marketing tools, Marketing innovation, Marketing Technology Stacks, SEO BLOG / Good To SEO

6 implications for selecting and managing today’s and tomorrow’s marketing technology We’ve been sharing the latest Marketing Technology Landscape map by Scott Brinker, @chiefmartec for several years now. You’ve almost certainly seen one of the earlier iterations since it has been widely shared. I love it because it’s a USEFUL infographic – it prompts marketers to review

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Website Customer Feedback Tools review

customer feedback, digital marketing tools, Online audience surveying tools, SEO BLOG, Voice of the customer / Good To SEO

6 types of user experience and online audience surveying tools to help create a more customer-centred website and brand Web analytics tools such as Google Analytics are used by nearly every company since they provide valuable quantitative data on site visitor behaviour. No surprise there. But web analytics systems don’t give direct qualitative feedback from

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Essential A/B and Multivariate Testing Tools.

AB and multivariate testing, digital marketing tools, SEO BLOG / Good To SEO

Use these testing tools to help structure your experiments and boost your conversion rate A/B tests allow you to run one or more different versions of a page which may include one or more of different features such as a call to action, a hero banner or other page elements compared to a control version. Multivariate

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10 free online marketing tools for every “hands-on” marketer

Customer research & analysis, digital marketing tools, SEO BLOG / Good To SEO

The best tools for understanding your online customers, competitors and campaign effectiveness? I find that when running training courses, the tools I recommend to help marketers are always popular, especially the free tools… On courses, I’m oftenasked for a list of “essential tools” for digital marketing, so here they are… 2018 update: I originally created

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