Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, as we’ll see in this post, the most popular social media sites vary a lot by level of usage […]
Graphic design is one of the most important components of any successful marketing campaign The right design does everything from establishing credibility with the audience to strengthening brand messaging, and using the right combination of design elements – like color, typography, and layout – can mean the difference between a marketing campaign converting like crazy
Graphic design trends to follow in 2018 to improve your marketing campaign Read More »
The best digital marketing research 2017, across marketing channels – including SEO, PPC, CRO, social, mobile, martech, email, ecommerce, and UX – to help inform your 2018 marketing strategy Because the state of digital marketing is always evolving, it is important to keep up-to-date with the latest research in your industry, or marketing channel, to
100+ must-see digital marketing research 2017 statistics Read More »
The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework Knowing the key techniques to improve your conversion rates is vital to any ecommerce marketing strategy. We will be taking a look at the biggest trends in ecommerce marketing you should seriously think about
What techniques and strategies will influence ecommerce trends in 2018 Read More »
8 areas of innovation to improve your organic and paid search marketing strategy As part of our digital marketing trends for 2018, we have created a series of posts focused on different channel trends and statistics to help inform the best practices needed to move forward with your marketing strategy in 2018. Now, in Partnership
Unless you have been marooned on a desert island, chances are you know what Artificial Intelligence (AI) is and have experienced the benefits of machine learning is having on customer experience and business operations Despite being around for decades, AI is currently one of the most popular topics in business with Gartner predicting that by
3 ways artificial intelligence (AI) will transform ecommerce in 2018 Read More »
New research shows that marketers are investing more in localizing their content for international audiences – here’s why When it comes to going global, marketers are pumping dollars into their translation and localization efforts. According to research from 2016, the total amount that companies invested in translation and localization increased from $26 billion in 2010
7 Trends Marketers Need to Know About Translation and Localization in 2018 Read More »
Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgements and doubtless arguing with colleagues about which digital technology innovations are most relevant to your organization. In this article, we compare different examples of Gartner’s well-established Hype Cycle
Chart of the Day: Which personalization techniques are most popular? There are now many website personalization services available (our listing identifies 28), but how popular are they? This new research is useful to businesses considering adopting website personalization since it explores how many businesses are using different types of personalization. The benefits of personalization are compelling,
Trends in Website Personalization | Smart Insights Read More »
What are the next big changes to digital that will affect digital marketing strategies in 2018? Recently on behalf of Smart Insights, I gazed into the crystal ball to forecast some marketing and branding trends for 2018. In this article, I am going to concentrate on five digital aspects which I believe will, in some
