A compilation of 2017’s digital marketing research to help inform your 2018 strategy Because the state of digital marketing is always evolving, it is important to keep up-to-date with the latest research in your industry, or marketing technique, to stay ahead of your competition. Yet, it can often be difficult to find the digital marketing […]
100 must-see marketing stats, data and trends 2017 Read More »
6 emerging email and marketing automation trends to help inform your 2018 email marketing communications strategy Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as ‘important’ or ‘very important’ to their organization. Yet
Top 5 social media trends for 2018 you need to include in your marketing strategy, including predictions from 10 social media specialists Brands are trying in more ways than ever to connect with audiences across a range of social platforms. It is becoming harder for brands to catch our attention as competition increases and our
Major trends to inform your search marketing actions in 2018 according to James Murray of Bing In a recent interview with digital marketing agency Impression, James Murray of Bing revealed insights into where Bing see the future of search marketing. This article will discuss each relevant interview and its key takeaways. Download our FREE Resource
Bing reveals the next big trends in search marketing Read More »
The latest trends and innovations using VR / AR and interactive video to keep an eye on in 2018 Video is by no means a new marketing innovation, but it seems to be on the rise and considered the number one content consumption channel. It is still regarded as a highly popular method to distribute content
Seven predictions to act on for your future marketing plans The start of 2018 is in sight, So, it’s the start of seasonal predictions about the forthcoming year’s marketing and branding trends. In this article, I gaze into the crystal ball to make seven predictions relating to 2018’s marketing trends. These cover trends in audience
2018 Marketing predictions you need to keep an eye on Read More »
How to integrate digital media and technology to increase the contribution of digital marketing I feel fortunate to have followed some of the amazing major changes in digital marketing and technology over the last 15 or 20 years. I’m sure you will have enjoyed living through, following and acting on these changes too. Looking back,
What works best in Digital Marketing today? In our latest infographic, we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. To create it, we blended the latest research from the best sources for digital marketing consumer adoption stats with the results from our latest Managing Digital Marketing 2017 report.
The State of Digital Marketing 2017 [Infographic] Read More »
Chart of the Day: Do you need a separate, defined digital marketing plan or should it be integrated with your marketing strategy? In 2017 you will often hear that we live and work in a post-digital world. That is to say since consumers naturally use a mix of traditional and digital media, as businesses, we shouldn’t treat
What percentage of businesses have a digital marketing strategy? Read More »
Examples of how build your ecommerce brand in a changing landscape Research suggests many people are getting fed up of being ‘sold to’ thanks to incessant retargeting, yet we’re buying online more than ever before. That’s the oxymoron of our current ecommerce industry — how to sell, without seeming to sell. In a saturated marketplace, marketers
How Ecommerce Brands Are Evolving and How to Keep Up Read More »
