Digital Marketing

6 Social Media Tools for Schools Who Want to Reach Students

If you’re part of a school’s social media teams, we know you face a lot of unique challenges — especially if you work for a higher-education institution. Your brand is also a community, your audience as wide as it it diverse in backgrounds and aspirations, and you’re probably juggling more balls than there are in all […]

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6 Smart Tips for Successful Video Marketing

By Caroline Manning If you aren’t already using video to promote your business, it’s not too late to start. Follow this smart advice for adding video to your company’s overall marketing strategy. 1. Making a video for the sake of having a video is not a good strategy No matter what industry you’re in, you

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10 Reasons Why Social Media Stories Will Energize Your Brand

10 Reasons Why Social Media Stories Will Energize Your Brand by Guest | August 13, 2019 Written by Michael Del Gigante Social media marketing is constantly evolving, and just as brands are starting to excel in the options available, another exciting marketing tool enters the scene. Stories have arrived as a powerful, creative tool for

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Finding Investors Using Digital Marketing

It’s not rocket science. Emerging growth companies and hedge/venture funds need to find investors. While there are many ways to do this, the process can be streamlined. Digital marketing is a great way to use analytics to identify potential investors. I will give you some of the big picture steps in this article. Then, I

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5 Reasons You Should Use Influencers in Your Marketing Strategies

5 Reasons You Should Use Influencers in Your Marketing Strategies Are you interested in lower expenditures, better SEO rankings, higher revenue, and improved brand recognition?  Achieving all at once seems nearly impossible, but there is a simple solution that offers all those benefits: social influencers.  Learn five reasons your company shouldn’t do without social influencers. 

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How Digital Entrepreneurs are Offering Social Media Services

How Digital Entrepreneurs are Offering Social Media Services E-shop, shopping concept with characters. Commercial checkout pay, ecommerce retail on device for customer application. Discount for woman smart purchasing. Flat Isometric characters illustration. Small businesses in the United States employ 57 million people, and while we may focus on the Fortune 500 companies, 99% of US

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How to Boost Conversion Rates for Healthcare Websites

How to Boost Conversion Rates for Healthcare Websites Most healthcare organizations and professionals use their websites to market their services and attract patients. However, just because someone has visited your site does not mean that they will convert into a customer. The success of a healthcare site is not determined by the amount of traffic,

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Introduction to Search Ads 360 and Display & Video 360

What are Search Ads 360 and Display & Video 360? After Google rebranded its suite of DoubleClick digital marketing products, this has been a common point of confusion. Back in the day SA 360 used to be called Doubleclick Search, and DV 360 was called Doubleclick Bid Manager. Read more about the major rebranding announcements

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