Digital Marketing

6 Ways to Improve Social Media Marketing Efficiency for Small Businesses

Digital Marketing /

6 Ways to Improve Social Media Marketing Efficiency for Small Businesses asian business man write social media concept on virtual interface In today’s technologically-savvy world, every business should have at least one social media account. Using networks like Facebook, Twitter, and LinkedIn are excellent ways to create an online presence and gain exposure among your […]

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Why Marketing Agencies Should Outsource Their Work

Content marketing, Digital Marketing, Social media marketing /

Why Marketing Agencies Should Outsource Their Work Most marketing agencies attempt to do everything in-house, relying on full-time and part-time employees to handle everything from client acquisition and management to ground-level execution of tasks. This is advantageous in some ways, because it gives agency leaders more control over how the work is executed. However, most

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11 Companies That Are Doing Mobile Advertising Right

channels, customers, Desktop, Digital Marketing, Facebook mobile ads, Mobile, mobile advertising, mobile apps, Mobile Marketing, revenue, ROI /

UPDATED FOR 2019! This post has been upgraded with fresh, new examples and up-to-date stats. Enjoy! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both

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Aligning Creative Output and Performance Metrics

B2B Marketing, Brand Marketing, creativity, Digital Marketing, Marketing, Marketing Strategies /

Measuring and optimizing creative work drives performance and business impact. Here’s how to figure creativity into your overall measurement strategy. Creativity is an essential driver of marketing performance. Marketers that focus on creativity deliver stronger business results than those who fail to understand its correlation to campaign KPIs. To be sure, there’s a ton of

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The 2 Biggest Marketing Challenges and How To Solve Them

Digital Marketing /

The 2 Biggest Marketing Challenges and How To Solve Them Newspapers classifieds. Radio commercials. Television ads. Preroll videos. Email campaigns and whatnot! Marketers in 2019 have a myriad of avenues for reaching their prospects. But, is that all? Even with cutting-edge technologies and hundreds of marketing platforms, brands often have a tough time reaching their

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How Insurance Companies Can Use Social Media to Build Brand Awareness

Digital Marketing /

How Insurance Companies Can Use Social Media to Build Brand Awareness Increase brand awareness text on screen. Advertising and marketing concept. While most industries have been quick to jump on the social media bandwagon, insurance companies have been more reluctant to dive in. After all, social media can be a challenging platform for insurance companies

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

AI, Artificial Intelligence, Augmented Reality, Bing, Blockchain, chatbots, Customer, Digital Marketing, digital marketing trends, Facebook, Google, Influencer marketing, Instagram, Marketing Strategy, Microsoft, personalization, Predictive Analytics, Programmatic Advertising, quantum computing, Snapchat, social media stories, social messaging apps, target audience, Technology, user experience, Video Marketing, Visual search, voice search, YouTube /

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social

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New Marketing Ideas that Could Help your Cryotherapy Business Grow

Digital Marketing /

New Marketing Ideas that Could Help your Cryotherapy Business Grow the doctor the dermatologist doing the procedure – cryotherapy – cold treatment is a special apparatus with cryodestruction The efficiency of Cryotherapy is backed by years of use in professional sports and today these therapy procedures are a trend among those who opt for a

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How to Get Started With Paid Performance Marketing

Advertising, Affiliate Marketing, commissions, Digital Marketing, Digital marketing strategy, lead generation, marketers, Online Marketing, paid performance marketing, performance marketing /

In the past, we’ve written about affiliate marketing, as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. If you send 100 visitors to the landing page of Company X, and five of those visitors buy from the

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