Digital Marketing

Promoting the Hottest Trends in Dentistry with Grace Rizza of Identity Dental Marketing

Promoting the Hottest Trends in Dentistry with Grace Rizza of Identity Dental Marketing Across the dental industry, competition is growing — and there is no slowdown in sight. In fact, the American Dental Association projects that the dentist workforce in the U.S. will increase through 2037 due to an influx of new and more diverse […]

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Why Don’t Your Marketing Emails Get Opened?

stevedimatteo / Pixabay If your marketing emails aren’t getting opened it’s probably not because of pesky social media, or because people just don’t use email any more. Over 269 billion emails get sent every day (predicted to grow to 333 billion by 2022). And businesses with strong email marketing strategies report a 3,800% return on

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Step-by-Step Guide to Improve Your Email Marketing Campaigns With Video

Hate it or love it, you can’t deny the value of email marketing to grow an audience and increase sales. Even though this marketing channel is now almost 50 years old — you read that right —  there are still lots of ways to increase the performance of your email marketing campaigns. One way to do

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7 Tactics To Better Market Your Business And Connect With More Clients

Being competitive in your industry requires both the safest and the most effective tactics to provide longevity and maximize the visibility of your website in the search engine result pages. In this blog post, I’m sharing 7 tactics to get the most out of your online marketing campaigns. Starting with the first thing your future

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It Is All About The Details: Areas To Focus On When Trying To Improve Your Digital Marketing

It Is All About The Details: Areas To Focus On When Trying To Improve Your Digital Marketing The need for digital marketing in nearly all businesses is obvious. Most people look online to find a business or product. Small details can make a big difference in digital marketing whether it is deciding to publish a

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5 Ways to Create the Optimal Customer Experience on Your Website

I am sure most people have quit while waiting for a website page to load. Waiting is a hassle; we all expect fast-loading sites—anything less isn’t worth the wait in today’s time-poor world. If your website is like this, then you probably haven’t upgraded or even thought about your website for a little while now.

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A day in the life of… Digital Propositions Manager at Just Group – Econsultancy

Tom Young is the Digital Propositions Manager at Just Group, a UK financial services group specialising in retirement products and services. We caught up with him to find out how he came to work in financial services, his favourite brands and campaigns, and why it pays for marketers to step outside their comfort zone. Read

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10 Sure Shot Tips to Turn Brand Advocates into Marketers

Imagine a situation where your most loyal, satisfied customers market your products and services for free. That is what brand advocacy is about. It is the most powerful way to market your business and is done by influencers known as “brand advocates”. According to Social Media Today, highly satisfied customers tell other people about products

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