NLP, or natural language processing, is an area of computing that aims to help computers make sense of human (or “natural”) language. It’s on the rise, incredibly powerful and is about to have a life-changing impact on marketing. Even though language is second nature for the vast majority of humans, it’s very difficult for computers […]
The Effects of Natural Language Processing (NLP) on Digital Marketing Read More »
Social Selling: The Right Way And The Wrong Way Of Doing It The field of “social selling” continues to change and evolve, according to the needs of those doing the selling. In the early days, “social selling” simply meant hanging out on social platforms like LinkedIn and offering solutions to people’s problems. Now, it’s been
Social Selling: The Right Way And The Wrong Way Of Doing It Read More »
Social media is one of the most, if not the most, effective way to increase brand exposure. It’s the holy grail for marketers. In fact, social media plays a central role in terms of decision making for your customers. According to the Local Consumer Review Survey (Bright Local, 2019), 91% of 18-34 years old consumers
5 Tips to Trigger Engagement With your Brand and Posts on Social Media Read More »
Digital Marketing Goals For Those People Businesses In The Following Niches To run a successful digital marketing campaign there has to be goals to attain to consider it a massive success or utter failure. Each company might have vastly different goals whether it is generate sales or to fix a reputation that could have been
Digital Marketing Goals For Those People Businesses In The Following Niches Read More »
About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Whether they want me to write the first ever blog post for their site that is so popular it’s syndicated on major publications all over the world or a video script that gets millions
By Jennifer Rogina Your business is still in its infancy, but it’s doing well. You believe it can do even better, and you want to start marketing your company online. The problem? It’s only you. You don’t have a marketing background. You don’t have a team. You don’t have budget to hire a team or
How to Successfully Market a Startup With a Team of One Read More »
Google recently announced at Google Marketing Live 2019 some changes to bidding and conversion controls for Google Ads. Many advertisers will welcome these changes as they provide a bit more flexibility and user control. The four main changes are briefly discussed below. One of these changes just went live across all accounts. On June 6th,
Bob Beauprez once said, “In America, small business is a big deal.” Indeed, it is hard to overestimate the role small businesses play in the American economy: When you look at the magnitude of their economic impact, it would be easy to assume that small businesses know exactly what they’re doing and would be the
No Business is Too Small for These 5 Digital Policies Read More »
We marketers and PR professionals are using so many tools on a daily basis that it’s sometimes hard to keep count. And, let’s face it, we can’t master all of them (at least I know I don’t). I usually associate one tool to meet one specific need I have. Now, there are tools that can
10 Mention Features You Probably Didn’t Know Existed Read More »
Why Every Company Needs To Become A Digital Media Company Take a good look around you – the walls between editorial and advertising have finally crumbled. In the old analog era, it was very easy to differentiate between “content” and “advertising.” But in the digital era, that’s all changed. The lines between “content” and “advertising”
Why Every Company Needs To Become A Digital Media Company Read More »
