Authenticity in the Era of Influencers Influencer marketing works incredibly well — until consumers catch on. People still trust and enjoy content from their favorite influencers, but many are wary of paid endorsements. Most influencer content standbys, such as fashion hauls and travel shots, are now seen as little more than branded advertisements. Brands still […]
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Whether you like it or not, social media is no longer a nice-to-have. It may have only had marginal effects on people about ten years ago, but social media now plays a central role in the way most businesses communicate and interact with their customer base and prospects. Now, successful brands on social media are
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Digital marketing is one of the most important tools for small business owners and marketers. Its relatively low cost compared to traditional forms of advertising and media make it a good option for companies with limited marketing budgets, without impacting ROI. Since many customers fast forward through TV commercials and don’t have a newspaper subscription,
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5 Ways Social Media Has Changed Marketing Social media changed the way people communicate greatly. People now just log on, write what’s on their mind, and have the ability to share it with so many people simultaneously. Eventually, people realized these sites aren’t just for people trying to keep in touch with family members
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There’s nothing better than seeing your strategy turn heads and get people to notice your client’s great product or services. But—it’s tedious work and time-consuming. Hours spent on menial tasks burn you out and drain your passion for the job. Why? Because you know your time is better spent on problem-solving and utilizing your magical
8 Softwares to Automate your Marketing Strategy in 2019 Read More »
When you have a smaller digital marketing budget, every dollar counts, and you often need to get creative to make sure your ads show where you want. In this post, I’ll walk through a few important tactics to utilize if you are launching a new program or if you have an established program with a
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The Twitter Universe May Look a Lot Different Than We Thought A new report from the Pew Research Center is almost certainly going to cause you to question your view of Twitter. Listen to Twitter CEO Jack Dorsey talk, and you’d think that almost all U.S. adults are using the social media platform, and that tens of millions of
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What is Firefox Enhanced Tracking Prevention, or ETP? The latest update from Firefox will block Third-Party Cookies by default Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures on their Firefox browser version 67.0.1 over the coming months. This new update will automatically block third-party trackers by default,
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It’s that time of year again — time to release our rankings for the top 25 best university websites in the United States. In the inaugural version of our report report (2018), we expected to rank top American university websites and find a clear winner. Instead, we discovered five primary themes around which
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Facebook marketing has never been easy. Competition is always increasing as more businesses focus on the platform, causing ad costs to continue to rise by over 20% per year. In order to succeed, marketers need to be savvier than ever. The good news is that Facebook still offers a potential audience of over 1.5 billion
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