It is time to look at your website as any other physical store or office. A website does not exist merely to occupy the digital space. It must be bringing in business whether in real dollars, email signups or whatever you define as “conversions.” Your job is to boost your conversion optimization strategy with a […]
5 Irresistible Trends That Heighten Your Sales & Conversion Rate Read More »
There’s one cliché that perfectly sums up the way people feel about display advertising from a web user perspective — you’re more likely to have a heart attack when browsing the internet than click on a digital ad (even accidentally). The numbers back up the cliché. According to a study from Wordstream, the average clickthrough
3 Ways Intent Data Maximizes Digital Ad Performance Read More »
Digital Marketing Technology Trends for2019 Keeping up to date with marketing technology trends helps to prioritize and define the initiatives of future marketing directions for every business in order for it to constantly stay ahead of the competition. The rapid evolvement of technology can affect modern marketing but tech helps businesses to grow, create relationships,
Last week, a post by long-time blogger and consultant, Mark Schaefer, ruffled a few feathers–and for good reason. Generally, the post was about how MORE experience could actually HURT you in the marketing profession. It started with a quote from Olga Adrienko, head of global marketing for SEMRush: “In our field of marketing, experience is
Experience Still Matters in Digital Marketing (No Matter What the ‘Pundits’ Say) Read More »
We all get them, the offers of free SEO audits, of thousands of backlinks from “DA 40 and above” sites for just $10 and the “helpful” list of spurious SEO issues with your website. Checking your junk folder every morning reveals another round of emails offering the SEO-moon-on-a-stick for a low, low price. As an
Regulation in the SEO industry – Impossible or essential? Read More »
An enterprising business person with something to sell in the 15th century knew what to do. A successful sale required satisfying the need or want of a prospect best suited to make a purchase. Every action undertaken then had to A. identify that prospect and B. bring the product or service for sale to their
Conversion rate optimization is one of the most complicated tasks in marketing, and there are many reasons for that. For one, there are no magic bullets for optimization that would work for every page. Furthermore, it’s extremely hard to track how users are actually interacting within a web page. One tool that makes it much easier to
How to Use Heatmaps to Increase Your Conversions Read More »
What Happens if Social Media Platforms Get Rid Of the “Like”? For years, we’ve been hearing rumors that the big social media platforms have been looking for ways to remove the “like” button. Facebook, for example, has already added reaction buttons to posts, in recognition that the purely up/down nature of the “like” might not be enough.
What Happens if Social Media Platforms Get Rid Of the “Like”? Read More »
If you’ve been enjoying the sound of your own voice as it booms across social networks for far too long, well, don’t be surprised that no one is listening. Social media users are tired of marketing broadcasts and generic brand messaging. We’re all determined to “put the social back in social media.” Mind you –
6 Social Media Hacks to Boost Customer Loyalty in 2019 Read More »
Direct mail is back in style. With a greater and greater percentage of marketing budgets being directed to digital campaigns, competition is fiercer than ever and for many marketers, that means that standing out is becoming harder and more expensive than ever. A growing number of direct-to-consumer (DTC) brands are turning to direct mail because
Four direct mail tips for digital marketers – Econsultancy Read More »
