Digital Marketing

7 Effective Ways To Build And Promote Your Brand To Local Customers

Digital Marketing /

Marketing and advertising underwent major changes in the past years. Not long ago, companies were dropping serious cash for highly-coveted radio and TV spots. The number of billboards and magazine ads determine the brand’s success. These days, hyper-targeting and personalization are all the rage. Emails, SEO, and online ads are examples that spring to mind. They […]

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SEO One of Top 3 Acquisition Channels for D2C Business

Digital Marketing /

SEO One of Top 3 Acquisition Channels for D2C Business A recent study on direct-to-consumer businesses in 2019 shows that the three top acquisition channels are: 61% – Social media 51% – SEO 50% – Direct traffic This information is great news for businesses that deal directly with customers. It’s just a matter of making sure you’re using these top

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4 Tips for Visualizing Your Marketing Data with a Dashboard {New Research}

Digital Marketing /

Many people have had the experience of going to the optometrist thinking that they don’t need new eyewear because they can see things just fine. Then they try a new prescription and – BOOM – they see details that they never realized they were missing.  Just as the correct eyewear can change what you see

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A Complete Guide to Marketing Segmentation

buyer persona, customer journey, Digital Marketing, Digital Marketing Analytics, Digital marketing strategy, marketing channels, marketing funnel, marketing segmentation, personalizatioin, personalized content, personalized marketing, Simple Ways to Segment Your Audience, What Is Marketing Segmentation? /

It’s no secret that consumers want personalized content. In fact, 74% of customers feel frustrated when website content is not personalized, and a further 59% say that personalization influences their shopping decision. This means that you could be losing out on site traffic, engagement and purchases if you’re not personalizing your communication attempts. Luckily, there’s one strategy you

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[Infographic] 5 Online Trends Financial Institutions Need to Follow in 2019

Digital Marketing, Media Monitoring /

We all know that the future of banking is online. In addition to 10 of the world’s biggest banks (check out our live tracker and free report here), we analyzed the content of 150K+ conversations mentioning the keywords: Apple Card, Revolut, N26 and Aspiration. While these services don’t generate a much noise as the institutions

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7 Proven Hacks to Boost Your Social Media Engagement

B2B Marketing, Digital Marketing, Marketing, Marketing Best Practices, Social Media, Social media marketing, Social Media Tips /

According to the report by Hootsuite, the organic reach on social media has been plummeting. This has been impacting the engagement on the organic posts. Businesses are now looking for ways to get their engagement back to where it used to be and also increase the organic reach as well. There are 7 simple hacks

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What Advanced Marketing Personalization Is and How to Use It

Digital Marketing /

Marketers have used personalization as a powerful tool in their strategy to improve their marketing efforts for many years, but as marketing technology is moving forward, the personalized marketing is getting more advanced. Studies show that personalized email campaigns achieve 41% percent higher click-through rates and 29% higher open rates than non-personalized emails. Furthermore, your customers

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