Email marketing is one of the most pocket-friendly marketing channels. According to the Digital Marketing Association, 66% of customers purchase a product because of an email they received. This makes email a highly valuable medium for building a brand and driving business growth. Email marketing gives businesses the opportunity to offer a personalized one-on-one communication. […]
Landing pages are crucial to modern digital marketing campaigns. Unlike the past when just a website was enough to strengthen your outreach program, getting mileage requires focused attention at various levels, today. Your prospective customers are everywhere, using multiple devices with dwindling attention. In such a scenario, it is important to capture leads with the
How to Create a Lead Gen Landing Page for Mobile That Converts Read More »
Your blog can’t cater and please everyone, it’s not an avocado. Every blog has a specific audience, and it’s important to keep that in mind. This is not only for the sake of your blog, but for your content to rank better on Google. For the sake of my upcoming argument, let’s assume for a
Two Effective Ways to Help You Write Blog Posts for the Right Audience Read More »
After testing the Search Console for more than a year, Google announced its release from beta last year. In the previous year, maybe more, Google slowly rolled out the beta eventually doing a full open beta invite to all Search Console users and migrating their features from the old to the new version. From the
How to take advantage of the latest updates to Google Search Console Read More »
Customer data is your company’s most valuable asset. It helps you improve your business operations by providing insight into your best customers. To get the most out of the data you’re collecting and more directly own your clients, you need to understand what information you’re collecting and how that data can best provide value to
Free Advertising: How to Get People Sharing Your Content Running a business can be expensive, and many budgets don’t allow room for a hefty advertising bill. Fortunately, there are things businesses can do to get the word out without breaking the bank. Although every business is different, the universal principles of advertising are the same.
Free Advertising: How to Get People Sharing Your Content Read More »
The Smart Way to Name a Business Business owners sometimes spend countless hours trying to think of the appropriate name for their new company. Fortunately, there are some tried and true principles for coming up with a name that helps to bring in potential customers. A smart place to begin is with a series of
Your business can no longer succeed without doing any marketing, and sooner or later, you will need people on your marketing team who can help you increase your profits. However, marketing is not an easy task and this is the reason that you need to spend a lot of money on different marketing activities –
44 Must-Have Marketing Tools for any Business in 2019 Read More »
Up to the rollout of Nextdoor offers there was no way a business could post anything on Nextdoor, not even an event. To post a business event you had to use your personal Nextdoor profile to do it. Exciting news because this is the first feature just for businesses to actively post something so neighbors
Use Nextdoor Offers to Promote Your Business Offers on Nextdoor Read More »
An experienced fisherman will tell you that some fish will bite a baited hook when they are hungry, some bite it because they are curious, and some bite it because they are angry. The fish’s motivation can literally change with the wind, water temperature, cloud cover, air temperature, and a myriad of other reasons
The Traditional Marketing Funnel Is Dead — Use This Model Instead Read More »
