Digital Marketing

Debunked: Nine link building myths you should ignore in 2019

Almost anyone running a B2B or B2C business knows that Google and other search engines like quality links, and could consider them as one of the top ranking factors. So, if you want your website to rank higher than your competition on search engines, a proper link building strategy is not debatable. However, if you’re […]

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6-Steps Guide to Using Instagram Nametags for Better Visibility

Social media in the likes of Facebook, Instagram, Twitter, and Pinterest has been a massive game changer for the e-commerce industry as it provides businesses with a platform to reach an unprecedented number of potential customers, and at the same time engage with their current audience. In numbers, online retailers with social media presence stand

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4 Simple Ways To Market To Short Attention Spans Online

4 Simple Ways To Market To Short Attention Spans Online Marketing to any audience requires grabbing (and holding) their attention long enough to get your message across. The problem is, today’s internet users have a short attention span and even shorter patience. If you don’t capture attention fast, you risk losing potential customers before you’ve

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How People-Based Marketing Changed Our Strategy for Direct Marketing

People-based marketing is turning the world into a small town. Not the kind of small town like El Segundo where you can walk behind the counter of the local diner and refill your own coffee. Rather, it’s a Truman Show kind of small town where you know what your customers eat, shop, and post online—and

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How You Can Pick The Best Influencers Possible For Your Clothing Brand

How You Can Pick The Best Influencers Possible For Your Clothing Brand The digital marketing world was changed immensely by that of the rise of influencer marketing. Those that have large followings on their website or social media accounts can help a brand put their product into thousands of people’s minds that follow the influencer.

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20 AI Tools to Scale Your Marketing and Improve Productivity

Marketers are like babies crying for attention. 🙂 And when things get tough, they want to run away for want of resources and budgets. If you’re a marketer, I’m sure you can relate to this. Jokes aside, getting results from marketing is becoming a bigger challenge every day. With a cluttered online space, it takes

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Social Media Marketers Continue To Explore The Use Cases For Big Data

Social Media Marketers Continue To Explore The Use Cases For Big Data The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, is the increasing robustness of the tools and technologies used to analyze that data. For example, the new buzzwords now

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8 Must-Follow Content Marketing Strategies in 2019

The world of content marketing changes constantly. As we continue to be exposed to increasing amounts of promotions and advertisements, it’s up to marketers to break through the clutter. The best way to do this? Staying ahead of curve by adapting effective content marketing strategies. The 2018 Content Preferences Survey Report found that 71% of the users

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