Digital Marketing

The Facebook Messaging Push Is Not About Privacy — It’s About Control

Digital Marketing /

Facebook kingpin Mark Zuckerberg recently confirmed via blog post that the company is merging Instagram, WhatsApp, and Facebook Messenger to create a new, interoperable, “privacy-focused” social network. Reaction from the mainstream and technology media has primarily been, “Facebook has been rocked by privacy scandals, and now sees the error of their ways, and is shoring […]

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The 6 Pitfalls to Avoid When Starting a Marketing Agency

Brand, consulting, Digital Marketing, growth, growth everywhere, Marketing, marketing agency, Podcast, scaling, SEO, Sujan Patel, Web Profits /

Part 3 of a 5-part series: 6 Pitfalls to Avoid When Starting a Marketing Agency Did you miss part 2? No problem – you can find it here! In terms of growing a consulting business or an agency, Sujan Patel (Web Profits co-founder) and Eric Siu (Single Grain CEO) have made a million mistakes. So

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So Long Traditional Advertising; Hello Digital Advertising

Advertising, Consumer Marketing, Digital Marketing, social advertising, social marketing, traditional marketing /

Free-Photos / Pixabay According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $130 billion or about 54% of total advertising dollars. Traditional advertising, including TV, magazines and newspapers will total about $109 billion. It is probably no

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6 B2B Mobile Marketing Trends You’ll Want to Pay Attention to in 2019

Digital Marketing /

Mobile marketing in B2B is evolving at a great pace – thanks to the changing expectations of younger buyers and the advanced marketing technologies. The way we consume the content has changed drastically as a result – data analysis from Google revealed that 72%of mobile users preferred mobile-friendly websites. Additionally, the average adult spends more than

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Eric Siu and Sujan Tell Their Stories

Brand, consulting, Digital Marketing, growth, growth everywhere, Marketing, marketing agency, Podcast, scaling, SEO, Sujan Patel, Web Profits /

Part 2 of a 4-part series: How to Grow Your Marketing Agency Did you miss part 1? No problem – you can find it here! Fun fact: Eric actually got a client paying $30,000 a month off of a Quora answer that he wrote. They stuck around for three months, which earned him $90,000, so

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How To Hire To Set Your Digital Marketing Company Up For Success

Digital Marketing /

How To Hire To Set Your Digital Marketing Company Up For Success Digital marketing is a necessity in today’s business landscape as most consumers find businesses or products online. For this reason digital marketing companies can be extremely profitable but this industry is very competitive as well. There are large budgets to help push a

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Eric Siu & Sujan Patel Share Their Expertise

consulting, Digital Marketing, growth everywhere, LinkedIn, Marketing, marketing agency, personal brand, Podcast, SEO, Sujan Patel, Web Profits /

Part 1 of a 5-part series: How to Get Started with Consulting In this article, Sujan Patel and Eric Siu are going to tell you how to get started with consulting. Sujan started Single Grain in 2005 and has been doing consulting for the last 13 years or so. His background is in SEO marketing,

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6 Learning Techniques and Tips for Digital Marketers to Stay Ahead of the Curve

Digital Marketing /

Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge. One way to stand out is by keeping yourself updated on the latest trends, techniques and technologies. Online learning courses have been a boon to digital marketers to educate themselves on the latest developments —

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