The modern CMO must be both right- and left-brained. It’s not enough to be creative — you have to be analytical, too. Man or woman—it doesn’t matter: the CMO of the digital world has to be good at everything. Ground-breaking campaigns only matter if they yield a positive ROI. Here are four women who show […]
Meet 4 Female CMOs Paving The Way For The Future of Marketing Read More »
As a marketer, we invest countless hours of time and energy into our digital marketing strategy. But, how do we know if it’s working? The renovation of a digital marketing strategy refers to changing or trying new initiatives in order to hit your business objectives. So the strategy you adopt for your business actually defines the
6 Signs It’s Time To Renovate Your Digital Marketing Strategy Read More »
As we enter another year, updating our marketing for emerging trends must take precedence. Today I will be looking at where to place your funnels to take advantage of both the best paid and organic search channels. How many lead avenues do you need and where are your best opportunities? How do you adjust to
The Best Paid and Organic Search Channels for 2019 Read More »
5 Why’s Hiring Dedicated Development Team Is Paid Off For 95% of IT Startups Tired of working for the man? Have already gone solo? Well, kudos, you did it! However, a growing number of smaller business owners come to us for a dedicated software development team each day. The same reason they
5 Why’s Hiring Dedicated Development Team Is Paid Off For 95% of IT Startups Read More »
We have been preaching this for quite some time now: video is the most effective form of content, especially on Instagram. This is yet again confirmed by our analysis. This short post is the first of a series of five in which we share some of the results of our latest Instagram Engagement Report. Now,
Video Content Gets the Most Engagement on Instagram Read More »
An online marketing funnel is a marketing strategy to get a consistent stream of new leads or sales from your site. Online entrepreneurs are very familiar with funnels already, as they’ve been a buzzword for years. Most already have at least some type of lead funnels or sales funnels in place. However, there are several
5 Online Marketing Funnels You Probably Aren’t Using (But Should) Read More »
Taking Advantage Of AI In Social Media Marketing The really exciting part about artificial intelligence (AI) is that it is finally moving from being just some kind of fantastic sci-fi premise (super-intelligent robots!) to becoming a real, practical technology that digital marketers can actually use. AI vs. data analytics In fact, you can think of AI as
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The field of marketing is always changing. So as a marketer – I constantly feel the need to keep apace with industry trends so I can make the best and most informed decisions. It’s also a competitive world for a marketer nowadays. Information is accessible to everyone – so it comes down to who makes
3 Reasons Attending a Conference is the Best Personal Growth Hack Read More »
While the way that businesses have used marketing campaigns over the years has changed, the reasons have not. Every business wants to reach its ideal customer just when that customer needs it. With the constant flux of new technologies, the way that companies need to reach these customers has to evolve to make up the
6 Digital Marketing Trends for 2019 and How to Adopt Them Read More »
What You Need To Know About The Current State Of Social Media For digital marketers, the annual “State of Social Media” report from Buffer has become an important way to understand the big, macro-level trends happening within the social media world. The new 2019 report interviews more than 1,800 digital marketers from a wide range
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