Have you ever found yourself thinking something along the lines of “Marketing has changed more in the past two years than in the previous 50”? Adobe’s Digital Distress Survey 76% of surveyed marketers agreed to this exact phrase back in 2013. Skip to 2019 and digital marketing trends seem to be accelerating rather than slowing. […]
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According to recent stats (2019), Instagram is the 5th most populated social network in the world. 1 billion monthly active users (MAU) on Instagram This puts the visual platform far ahead of social network giants such as LinkedIn and Twitter, and right behind the Chinese competitor – WeChat. Social Networks Monthly Active Users — Source:
How to Extend Global Marketing Efforts Through Social Media In 2008, only 10% of the U.S. population had a social media profile. In 2018, that number grew exponentially to 77%. But it’s obvious that not only Americans love their social media. The number of social media profiles has been growing around the world. Today, it’s
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How to Build Your Brand by Organically Growing Your Social Media Following Social media serves many purposes, but if you’ve got a product or service to sell, it’s the perfect tool to help build your business. Though paid advertising will likely be necessary at some point, developing your brand organically can lay a strong foundation
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When we used to see ads based on our online searches, or get a newsletter that knew us by name – this used to be creepy! But today, 81% of consumers expect brands to get to know them and understand when to approach them personally. Personalization pops up at every corner of the web – this
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How you can use crowdsourcing in your digital marketing strategy Creating digital marketing content is a labour intensive when done regularly many marketing professionals often feel overwhelmed by having to create interesting and relevant content constantly. If you are executing your digital marketing strategy and sometimes feel like this – you are not alone. Crowdsourcing
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Creating A Personal Finance App? Utilize Social Media To Increase Downloads The creation of an app for a company usually only targets their current customer base making the customer experience more convenient. The convenience can even attract new customers depending on how revolutionary the app might be compared to others in the industry. For those
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If you have been paying attention, you will have seen the explosion in popularity in online education. What used to be a niche – and mistrusted – field is now fully accredited and even offered for free through Ivy League universities. Online education has also opened the door for experts in every category to show
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Business is all about being one step ahead of your competitors and brands that do not care about competition ultimately vanish in the long run. Inaccurate business forecasting and poor competitor analysis were the biggest reasons behind the decline of Kodak. The company held fast to its film-based business model even as everything was pointing
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StartupStockPhotos / Pixabay Technology has helped our world achieve convenience and connectivity. However, these innovations have also cultivated a lack of another C-word: confidence. As helpful as the slew of tech tools have been, past breakdowns and future prospects leave customers feeling uneasy about what’s to come. According to the 2018 Edelman Trust Barometer, user
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