User generated content (UGC) is one of the hottest topics in digital marketing right now. Although it’s not a new concept, UGC has really taken off with the popularity and reach of social media. While UGC is increasingly popular with marketers (and rightfully so), there are many businesses that don’t know how to use this […]
A Complete Guide to Leveraging User Generated Content in 2019 Read More »
The Super Bowl is practically a holiday in America. Even if you’re like me and you don’t watch sports in general, the Super Bowl is an iconic event. In fact, it is “the most-watched event on television in the United States annually” with 103.4 million viewers last year and 98.2 million viewers this year. Even with falling numbers,
Digital transformation is not a buzzword. I repeat. Digital transformation is not a buzzword. Digital transformation is much more than “corporate speak”, and we should not discount its legitimacy. Yes, “digital transformation” has been overused and diluted by executives and consultants to represent all aspects of digitalization in every facet of a business. But, when
How To Grow Your Online Personal Training Company With Digital Marketing If you’re a personal trainer looking to expand into online training, or already have an online training business that you’re running, then digital marketing is an essential component of your success. Many trainers will simply put up a website for their fitness coaching business,
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A step-by-step guide to producing a plan that will attract, engage and delight customers Building a strong brand, attracting new prospects and retaining customers requires a strong integrated marketing strategy. This will use a combination of both outbound (push) and inbound (pull) marketing. For some businesses, such as start-ups, small local companies and even larger
7 elements of an effective inbound marketing strategy Read More »
We all know how important is it to use data to help us make better business decisions. Recently, Mention teamed up with Mynewsdesk and Quintly to conduct an industry-wide survey about how marketing and communication professionals leverage data in their jobs. What we found is quite interesting. In the Data-Driven Mindset Report (2019), we observed that 18% of marketers
4 Steps to Help You Become a Data Driven Company in 2019 Read More »
A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in 2018, 45% of B2B buyers have started spending more time on research, and another 45% have started using multiple sources to research (compared to the previous year). So, what
4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers Read More »
The B2B marketing landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. If we go back to the start of the decade, concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. At the time, buyer demographic and behavioral data
The Definitive Playbook to B2B Inbound Marketing Read More »
Gone are the days of SEO being a straightforward process of keyword research, on-page optimization and link building. As Google adds other factors to its algorithm and learns to assess website quality in a human-like way, SEO becomes intertwined with other marketing tactics. One of these tactics is social listening, which has been mainly used
B2B marketers are in a pickle when it comes to data. Data insights are critical to boosting marketing and sales performance. Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report.
