Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. […]
How Neuroscience Affects Customers’ Buying Behaviors Read More »
Today, many consumers expect to have a buyer experience tailored to them. They want to visit your website, find the right content and go with the most appealing offers – They don’t want additional content that is not relevant to them. Personalizing your content journey now is one of the most effective ways to increase
How to Personalize Content Journeys And Increase Conversions Read More »
It may come as a surprise, but the ‘holiday marketing season’ isn’t only during Christmas – it actually lasts all year long. This is because we have seasonal, recurring global marketing opportunities – almost every few months. This includes the Super Bowl, Valentine’s Day, Easter, and even the Back-to-School momentum in September to promote our
13 Holiday Marketing Campaigns to Draw Inspiration from for 2020 Read More »
In addition to running Convince & Convert, I am a professional speaker and give many presentations each year on marketing and customer experience. I’m even in the professional speaking Hall of Fame (alas, no bronze bust included). As a speaker, I have discovered that one of the elements that differentiate a good on-stage performance from
Launched New Podcast About Professional Speakers and Storytelling Read More »
Are you in the midst of planning your 2020 digital marketing? These are the biggest digital marketing trends for 2020, according to Convince & Convert’s consulting team: Messaging Goes Mainstream While email will continue to be an important way for brands to communicate with customers, other modalities will see sharp increases in 2020, especially SMS
Have you ever realized that a fifth of your target audience may have a disability preventing them from using your site effectively? According to Census Bureau, 1 in 5 people in the United States is considered disabled to some extent. Digital marketers tend to invest time in building customer personas to include all kinds of
How to Make Your Website Accessible for the Disabled Read More »
Videos have always played an important role in organic visibility. Video rich snippets were one of the first rich elements in Google search results pages. For years, Google would show video thumbnails inside organic search results. Having your video thumbnail in Google search always meant higher brand visibility and more clicks. So does video help
Christmas is just around the corner and we’re feeling extra generous this year 🎅 2019 has once again been an incredible year for Mention, thanks to you, our clients, users, and blog readers. To show our gratitude, we’ve put together 5 Free Content Resource Stacks that we think will help you get a head start
#Mention5DaysofXmas — 5 Premium Marketing Resource Stacks For 2020 Read More »
We’ve all seen one of those ads that just hits the ground running and before you know it, it’s “gone viral”. It almost doesn’t even matter what the subject is; all sorts of people outside the brand’s demographic will watch it, like it and share it – because a great ad is a great ad.
We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts. It is especially painful for SaaS businesses because of their lengthy sales funnels and high acquisition costs. A while ago our marketing team at Linkody decided to gather data on how
How to A/B Test SaaS Onboarding and Optimize Retention Read More »
