One of the biggest issues for business owners is to stay relevant in today’s mobile-driven world and get noticed in your local area. If you don’t appear on someone’s map or don’t show up for “search in your area”, you can lose a lot of potential customers. Being hyperlocal is a great way for marketers […]
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While we often put in a lot of effort into perfecting various aspects of our marketing copy, we sometimes don’t give the CTA as much attention as it deserves. Yet, research shows that the CTA is just as important as other parts of our marketing copy; in fact, more than 90 percent of people who
7 Experiments to Significantly Increase Your CTAs’ Conversion Rates Read More »
Digital marketing is much harder than five short years ago: the competition is tougher across all industries, and consumers are harder to engage. Technology is disrupting the way consumers are interacting with online businesses. Only a few years ago, everything was much simpler: consumers used online search to find products they knew they needed. These
Three Tools to Better Understand Your Site Users and Increase Conversions Read More »
Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at
12 Ways to Use Machine Learning in Digital Marketing Read More »
Digital marketing is much harder than five short years ago: The competition is tougher across all industries, and the consumers are harder to engage. The web is becoming a too crowded place making it harder for any businesses to generate conversions. Technology is disrupting the way consumers are interacting with online businesses. Only a few
Three Tools to Better Understand Your Site Users and Generate More Conversions Read More »
By Ata Khan Election season is in full swing and with that comes a barrage of marketing methods that inundate the average American. While the top runners in the race have larger budgets, their marketing strategies actually are something that small businesses can learn from. If candidates can use these techniques to win entire presidential
5 Digital Marketing Strategies Small Businesses Can Learn from Political Campaigns Read More »
Adobe is a multibillion-dollar corporation — in 2018, their annual revenue hit a record $9.03 billion (24% YoY) and their market cap is $134.5 billion — that has grown significantly by having the best products. Still, you can’t discount smart marketing when evaluating their success. For those of you who are too young to remember,
The changes in 2020 will create just enough anxiety in digital marketers to keep the coffee and libations industries booming. AI will continue to grow and impact how we interact with our audiences and understand our own content. As usual, old trends will slowly fade away and get replaced with new, shiny trends. Yet, the
Data-driven personalization continues to grow in effectiveness for marketing departments. Let’s dive into what it is and why it’s important for your 2020 marketing strategy. What is data-driven personalization? Data-driven personalization is when you know enough about someone to deliver content to them at just the right moment. At its core, personalization is delivering value
What It Is and Why You Need to Use It In Your Marketing Read More »
geralt / Pixabay A top-notch marketing plan is one of the most important methods for businesses interested in reaching a large audience and growing the bottom-line. Bigger companies spend well into the thousands, some even millions, to reach their target audience in order to convert them into paying customers. However, most small to mid-sized businesses
Digital Marketing vs. Traditional Marketing [Infographic] Read More »
