October 30th, 2017 Does your company empower its employees to act as brand ambassadors on social media? Isn’t it about time? The movement, known widely as “employee advocacy,” has gained great momentum in recent years. Companies that choose not to embrace it miss out on tremendous opportunities to amplify their messages, increase the authenticity of […]
October 27th, 2017 Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing with you a round-up of some of the best marketing podcast episodes you can find, spanning the
Recommended Marketing Podcasts: Week of October 23rd Read More »
The consumer journey itself has changed dramatically over the past few years. The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging from websites to online review sites, large e-commerce sites like Amazon to
6 Reasons Why Consumer Journey Mapping Matters More Than Ever Read More »
It’s no secret — social media has invaded every aspect of our lives and changed the marketing landscape forever. Yet despite this, many B2B marketers remain skeptical of social media’s effectiveness as a lead generation tool. Maybe they believe it’s difficult to ascertain metrics for their marketing efforts, maybe they don’t know how to put
Goumbik / Pixabay I hear on a regular basis from marketers who want to know what the “magic sauce” or silver bullet is when it comes to improving their ad campaigns quickly. What that silver bullet is aimed at varies, but I often get asked, “How can I increase my CTRs by 2x?” or “What
Most of us probably never think about hospitals as businesses with marketing teams and “customers.” They’re just there when we need them, which hopefully isn’t often. But hospitals and clinics are big businesses, and getting patients in the door is a major priority. And to make it work, your hospital needs to be as welcoming
The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. It also highlights that competition is stiff in search engine marketing. As marketers, we’re always looking for a way to get ahead of the competition. To boost quality score, reduce cost-per-click (CPC) and,
8 Actionable Tips to Optimize Your AdWords Performance Today Read More »
Why should I buy? This is the question people ask before they make a purchase, especially when it comes to software-as-a-service (SaaS) product. We’re now at a point in time where consumers are overwhelmed with too many choices from software products that serve the same purpose. Take something as simple as calling a colleague located halfway
You also may pivot your marketing messages and copy accordingly. Do you know how to talk to your customers? 3. Leverage trigger marketing. So, you know who to talk to – and where. How about when? If you can meet customers with your campaign at the right moment in the buyer’s journey – you’ll likely
6 Marketing Strategies to Improve Your Campaigns Read More »
October 23rd, 2017 As the owner of a consulting company, one of my favorite things to talk about is how to navigate from, “I need a team” to, “I just hired my dream candidate” to, “Let’s get this relationship built” to, “Time to get some work started!” to, “Let’s keep this machine running well.” That’s
How to Build and Retain the Perfect Project Team Read More »
