Consumers are growing wary about the authenticity of brands. And that has led brands to rely more heavily on influencers to market their products and services. Influencers are individuals who have the capacity to influence a consumer’s buying decisions. This is because consumers trust influencers to be an authentic source of information. Influencer marketing is […]
Do You Need an Influencer Marketing Agency or a Platform? Read More »
Chart of the day: Customers trust traditional channels more than digital channels Customers indicated they trusted traditional channels such as TV, print, radio and outdoor ads, over digital channels such as search engines, sponsored blog posts and ads on mobile. The research by MarketingSherpa found that digital channels were trusted less than traditional methods when
September 29th, 2017 Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, the podcasting medium is an incredible vehicle to supplement your industry knowledge. Every week, we will be sharing with you a round-up of some of the best marketing podcast episodes you can find,
Worth A Listen: This Week’s Recommended Marketing Podcasts Read More »
One of the biggest challenges we all face when starting with inbound marketing is building website traffic. You can have the best content in the world, but if nobody sees it, what’s the point? Today, you’ll find a lot of content out there about how to increase website traffic. Some of it out-dated, some of
One day, Tiger Woods was playing in the British Open, up near Liverpool. He was teeing up on the 1st tee and he heard a man tutting in the crowd. “Looks easy,” he heard the man say. Tiger went up to the man and said, “You think this is easy?” The man offered to give
It isn’t always a business’ reputation that matters. Because the internet has allowed businesses to become more transparent, often business leaders become representatives for the values of their organizations. Thus, entrepreneurs must be mindful of their personal brand and reputation, as much as their businesses’. As Warren Buffet said, “It takes 20 years to build
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By Basem Temraz Every e-commerce entrepreneur will ask themselves this question at one point or another: How do I get people to purchase from my website? How do I effectively compete online? How do I increase revenue? While every entrepreneur’s situation is slightly different, based on their target market, product, and objectives, it turns out
10 Best Strategies to Convince Customers to Purchase From Your E-Commerce Website Read More »
Our generation is watching a ton of social media videos. Facebook and Snapchat have both surpassed 8 billion daily video views. And YouTube’s 1 billion-plus users are watching hundreds of millions of hours of online video every day. Needless to say, your (potential) customers are one of them. That’s why we’ve teamed up with Wistia for an exclusive joint
5 Social Media Videos to Boost Your Social Engagement Today Read More »
So you’re ready to launch your iPhone app. Or maybe you already have and are looking to boost your download rates. What can you do? Of course, like any product or service, the options are nearly endless. You can use an e-mail list, pour your heart into content marketing, pay for ads on Facebook or
Technological transformations in the modern world have moved much of human activity to the virtual space. Our work, study, leisure, and even private areas such as friendships and intimate communication are inextricably linked to “being online.” So if your company does not exist online, it almost doesn’t exist at all. In fact, you almost don’t need physical premises anymore. Good performance online
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