Couldn’t make it to Inbound17? Shame on you! It was a wonderful event, full of insights, experiences, and inspiration. The sessions were valuable, the parties were lively, and everybody left tired but happy. Plus, we got to see Michelle Obama. But we were also there to meet people. Important people. We wanted to know what some […]
Inbound17: Key Advice from the Marketing Experts [Video] Read More »
Are you a marketer, a content writer, a designer or a webmaster? If your answer is yes, then you already know how important it is to stay up to date with everything that happens in your industry. Knowledge is power. That’s why every professional stays on top only as long as he or she is inclined
Must-Attend Marketing Conferences Before the End of 2018 Read More »
We recently checked in with David to see how Act-On itself was getting prepared for being compliant. “We’re on second base,” he said, but added there is work to be done to get to home plate. He said Act-On began working about a year ago for the GDPR adoption. So far, that work has included:
Inside Act-On: Preparing for GDPR Compliance Read More »
We’ve talked about a few classic agency challenges before. We now that juggling handfuls of clients is a struggle, reporting is a nightmare, and meeting clients’ rigorous demands never gets easier. But one issue affects your agency’s bottom line even more directly: how can you sign bigger clients, more often? I can’t solve that problem for
How Media Monitoring Services Help Agencies Sign Clients Read More »
When you’re curious about a company or brand, what’s the first thing you do? Probably google them. Thanks to the internet and social media, everything we want to know about a company is literally a click away. This is a huge shift from traditional marketing, where the brand has always been in control of what to communicate to
4 Steps to Boost Your Company Reputation Through Executive Branding Read More »
One of the great benefits of the new digital marketing world is the opportunity to monitor and respond to actual prospect behavior. No longer are we hamstrung by clumsy tactics that prevent us from fine-tuning our response to prospect behavior. No longer are we tossing all our ideas into focus groups where people tell us
A/B Test Nirvana and the Death of Marketing Strategy Read More »
Running a social media contest can increase brand awareness and enhance consumer identification with your brand. In fact, 52 percent of consumers say that participating in a contest helps them feel more connected to a brand. But not all social media platforms are the same. To get the most out of your contest, you need to
How to Get More From Your Next Social Media Contest Read More »
These days, every self-respecting company offers prospects the proper treatment. A company’s customer care is a leading influence in the consumer’s trust and rapport with a brand. If you’re smart, you’ll find a way to answer prospects’ questions and give them special treatment. If you’re selling something, it’s obvious that people want to know more. Once they get in touch
9 Brilliant Customer Service Tools to Ensure Success Read More »
Do you need to raise more awareness for your organization online, but don’t have the time? There’s good news for you. These days it’s possible for a single nonprofit marketer to do the same amount of work that used to take a small team. That’s because there are powerful, easy-to-use digital marketing tools that can
5 Must-Have Digital Marketing Tools for Nonprofits Read More »
Working with agencies and major brands at Convince & Convert, I often get questions from clients about upcoming conferences and how to select the right conferences for team members of various job titles and skill levels. Figuring out which events are right for your team can be challenging if you don’t know what you’re looking
3 Types of Marketing Conferences to Fit Your Team’s Needs Read More »
