Digital Marketing

How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere

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When digital marketers come across the word “artificial intelligence,” they immediately think of the “RankBrain” algorithm. In 2015, Google rolled out RankBrain, which is a machine learning system capable of returning answers to users. RankBrain utilizes the power of artificial intelligence to understand and respond to user queries in the same manner as a human would. What […]

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Reputation Management for Hotels: A Strategic Guide

Digital Marketing, SEO BLOG / / 6 Comments

Running a hotel is tough. There are so many moving parts: the cleaning, the bar, the restaurant, the customer service – it’s a lot. But you also need to think about the marketing. Specifically online and on social media. For most customers, everything they know about your hotel before they book they found online. Even though

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Why Digital Marketing Jobs Are Changing (And How to Respond)

Digital Marketing, SEO BLOG /

In the past, marketers needed three things to do their jobs well: the ability to deeply understand the user, tools to conduct user research, and the ingenuity to use that information to sell products. Not so today. Now we have social media advertising, customer analysis, marketing automation, and search engine optimization. Today’s marketer needs, in equal parts,

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5 Ways to Proactively Improve Your Online Reputation

Digital Marketing, Marketing, Most Popular, SEO BLOG /

You may love your brand and think it’s amazing. And maybe your girlfriends, your parents, and your dog agree. But none of that matters unless your market is just the guest list for your Thanksgiving dinner. You hope your customers feel the same as you do about your brand. But that’s rarely the case. Your brand’s

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How to Leverage Social Influencers and Win Customers

Digital Marketing, Influencer marketing, SEO BLOG /

Everyone from startups to top brands have started working with influencers to draw in more customers. Tomoson reports that not only is influencer marketing the fastest growing customer acquisition channel, it’s also the most cost-effective. And 51% of marketers claim to acquire better customers with the help of influencers. If you’re looking for new ways to

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Marketer’s Guide to Landing Page Optimization

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Landing pages are your customers’ portal to your brand online. That’s why it’s one of the most popular topics in digital marketing. In fact, entire books have been written on the topic. It’s your chance to make a strong first impression with potential customers and, if it doesn’t go well, may be the last chance

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Marketer’s Guide to Mobile App Advertising

App Advertising, Digital Marketing, E-Commerce, Mobile, mobile app advertising, mobile apps, online shopping, paid ads, Paid Advertising, paid app advertising, SEO BLOG /

By now, it’s no secret that mobile advertising is taking over with estimated advertising revenue reaching nearly $76 billion this year. In fact, mobile search ad revenue is expected to outpace desktop as soon as 2019 and mobile display ads may already have surpassed their desktop counterparts this year. And that makes sense because while

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