kelseyannvere / Pixabay We have all felt it, the nagging feeling of doubt every time we host a webinar. After the echo of each fading word, your mind probes into the menacing silence of the muted audience. You can’t help but wonder: Is this going well? Do they like the content? Or have they already […]
Simple Tricks to Get Your Webinar Audience Hanging on Your Every Word Read More »
Competing in Google Shopping is tough—there’s no denying it. When you consider that Google Shopping spend has overtaken spend on the search network in the US, accounting for 56 percent of spend by retailers and 46 percent of clicks, it is now more important than ever for retailers to have a solid, well thought-out Google Shopping
You’ve just been assigned your very first client at your agency. You’re excited, nervous, and ready to roll your sleeves up. What now? Managing social on behalf of a brand can be nerve wracking, especially if you’re new in the game. Your client could be in a completely unfamiliar industry and you may not have
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In the past few years, everybody has heard about influencer marketing. What exactly is this? Well, let’s take a practical example. Let’s say your smartphone broke and you need to buy a new one that is suitable for your needs. You found three phones matching your criteria: the latest iPhone, a Samsung, and a Nokia.
How to Choose an Influencer to Boost Your Marketing Campaign Read More »
Collaboration is critical to the success of any content creation project. If this idea is new to you, then this might be your first content marketing blog post. We all know that collaboration is key to generating quality content. And we do a great job of collaborating early in the work lifecycle, getting everyone’s ideas
For better or for worse – but mostly for better – the Internet has changed the way people do business. Gone are the days of truckside ads and flier campaigns. To the relief of trees all over the world, the battle for customer attention is now waged over pixel instead of paper. But however glitzy
5 Ways to Improve Customer Loyalty with Email Marketing Read More »
Humans are visual animals and we learn better from visual information than in writing. So, when I ran across this infographic that maps the keys to success in digital marketing in a single image, I just had to use it. Rather than writing about each element in this map, I thought I’d use today to
13 Keys to Success in Digital Marketing in a Single Map Read More »
On-Page SEO is one of the most important aspects of a thorough and successful Search Engine Optimization. However, as the years go by and Google alters its algorithms, things change, new techniques are created, new ideas shared and that means only one thing… It’s time for an On-Page SEO Roundup containing the very best practices
18 SEO Experts Reveal Their On-Page SEO Techniques Read More »
Since the dawn of social media, marketers have been skeptical of its usefulness as a B2B marketing channel. For many, the hesitation comes from a lack of understanding – they just aren’t sure how platforms like Facebook, used by many to connect with friends and loved ones, can be used to promote B2B products and services.
Winning B2B Marketing Strategies From 3 Leading Brands Read More »
If content is king, then we could say that video content has officially claimed the throne in 2017. It’s hardly a secret that internet video consumption has seen enormous growth year after year. After all, video currently represents three quarters of all internet traffic and Cisco forecasted that that number will be 80% by 2019. Let there be video. Source: EDM
4 Reasons Why You Need a Video Marketing Strategy Right Now Read More »
