As we get older, we grow out of many things: tricycles, swing sets, sandboxes, and even Legos. We expect it to happen because it makes sense. What doesn’t make sense is when a company thinks it’s outgrown the value of thought leadership. Not only can well-positioned thought leadership, fostered by strategic content marketing, expand any […]
No, Your Brand Isn’t Too Big for Thought Leadership Read More »
Imagine you’re a restaurant and you hire a sign spinner to stand out front and welcome guests inside. And let’s say that you invest your whole year’s budget in them—you hire Jerry Seinfeld. He’s witty, he’s gregarious, and he talks hordes of people into coming through your doors … only for them to find out
Facebook is undoubtedly the largest social media platform and it seems that there is no end to its popularity. Like many other social media channels, it has become an integral part of every aspect of our lives, both personal and professional, and has had a tremendous impact on a variety of businesses. According to an eMarketer
Why has AI become one of the most popular topics among marketers? Because it makes our lives easier. And then there’s the next question: How can it help? We’re facing an invasive amount of information, and we need to be able to process the huge chunks of data now available to us and make the
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If you’re part of the 86% who use some form of content marketing in your overall marketing strategy, then you know that a content strategy is imperative to your success with increasing brand visibility for your company. This is the beauty of content marketing, that writing a few words can make such a difference. But it only
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Anyone who has worked in the SEO field for a while would surely know that there is no fixed rule in the game. To consistently outperform your rival, it is necessary to master the trends as they come or be swept away into oblivion. For 2017, here are the top 5 trends in SEO that
5 SEO Trends Digital Marketers Should Not Ignore in 2017 Read More »
Did you know that 39% of organisations say that digital transformations have helped them generate real-time sales online? A further 32% say that a digital transformation has improved operational efficiency, and 28% say it has helped them acquire new customers. Since the start of 2014, I have been going through a digital transformation. Whilst I
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Online branding. It’s that elusive but powerful thing that influences buying decisions. It’s the je ne sais quoi that customers feel when they willing pay more to get essentially the same product or service. Some companies actively invest in it. Some don’t even think about it. But the truth is, if you are communicating with
5 Online Branding Mistakes You Can’t Afford to Make Read More »
Marketing is all about delivering messages. More specifically, it’s about delivering the right message, to the right people, at the right time, at the right place. While many marketing and copywriting techniques are timeless, it’s an industry that is ever evolving as we learn new things or, as in this, new technology is developed. Web
Snapchat has 158 million daily users, with a growth rate that remains on an upward trend. While this social media platform is known for attracting a younger demographic, one of the biggest areas of growth has come from the 35+ age range. B2C marketers have many ways to incorporate this unique social media platform into their
