geralt / Pixabay Your organization has had a marketing focus—e-books, blogs, videos, infographics, podcasts. You have been posting content on your website and LinkedIn, sending directly to your sales targets, and tweeting up a storm. You’re on the right path—after all, digital is where it’s at. The more content, the bigger chance you have to […]
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Reddit is infamous for being a marketing graveyard. Full of buried links from entrepreneurs and marketers that just didn’t “get it.” But Reddit shouldn’t be nearly as scary as people make it sound. Sure, if you’re a spammy marketer that doesn’t care about his customers, you will fail. I cannot help you. But if you’re
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Influencer marketing toes the line between celebrity endorsement and trusted recommendation from someone you admire. Done well, it’s a win-win-win scenario. The business gains credibility and access to a wider audience, while the influencer gets free swag and exposure to new followers (or whatever perks they negotiate). As for the influencer’s audience? They’re kept in
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With the ever-changing digital landscape, paid social is changing at a fast and furious pace. Just a few weeks ago, Snapchat rolled out self-serve access to a broad range of its ad products, and we’ve seen Facebook, Twitter, and Pinterest get more creative with interactive and engaging paid content that better reflects the ways in
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Many marketers focus their attention on the verbal aspects of their marketing, and graphics receive minimal attention and effort. However, the reality is that non-verbal communication is critical when you are trying to convey a message to your target audience. In fact, excellent visual content in an online marketing campaign can generate more shares and
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To say I’m a huge fan of digital marketing titan Jay Baer would be an understatement bordering on criminally remiss. Not a week goes by that I don’t feast my ears on the delicious audio awesomeness that is the Social Pros Podcast. On episode 266 of Social Pros (one of the better ones, which is
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Lesson for Leaders Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. These damage industry leaders along with people’s privacy and personal control. A new 21st century digital growth paradigm
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The marketing industry is dynamic and susceptible to change. By its very purpose, it has to be able to fluidly adapt to new technologies and the shifting focus of consumers. But now there’s a new change on the horizon that will shake up digital marketing, along with many other industries: blockchain. In 2016, we saw
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Your reputation can be a hard thing to define. As an executive, you like to think you know what your company stands for. You also like to hope that your customers and prospects have feel the same way. But what you want isn’t always what’s true. Your brand’s reputation is constantly evolving. With every social
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Communications is a tricky business. On the one hand, there are more avenues than ever to spread your message. Social media and blogs have joined traditional advertising to give voice to brands from every industry imaginable. Which is great. The trouble is, now companies are expected to communicate often, and communicate well. Every misstep and careless message is
5 of the Biggest Client Communication Mistakes an Agency Can Make Read More »
