Digital Marketing

These Are the Digital Marketing Tactics That Will Get You Those Valuable B2B Leads

2017 State of B2B Digital Marketing, B2B Marketing, Digital Marketing, LinkedIn, Sales, Sales & Marketing, SEO BLOG / Good To SEO

Does your small business use online marketing tactics to generate B2B leads? With so many ways to attract leads online, sometimes it’s hard to know what to focus on. A recent study, 2017 State of B2B Digital Marketing, has some insights into what digital marketing tactics are worth your time and effort. Social media, email […]

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7 Alternative Ways to Use Storytelling for Customer Care

Digital Marketing, SEO BLOG / Good To SEO

The key point to know about storytelling: a story isn’t the best way to leave a message for consumers to remember you. It’s the only way to do that. In today’s world of content shock, with people drowning in a sea of marketing messages, how do you make them want to listen to you? Not listen – want to listen.

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What Brands Should Learn From the Ad Blocking Problem

Advertising, branding, Digital Marketing, Mobile, SEO BLOG, Technology / Good To SEO

PIRO4D / Pixabay Ad blocking has become a problem for the modern marketer. At the heart of the issue lies the concept of relevancy. Is one solution understanding what makes good advertising? First, let’s look at why there has been a dramatic rise in ad blocking. People block bad adverts. That’s the fundamental issue here.

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How To Create Your Digital Marketing Plan?

b2b, Content marketing, Digital Marketing, Marketing, SEO BLOG, Social media marketing, Strategy / Good To SEO

Templune / Pixabay In this article, you will learn what is a digital marketing plan? How can a digital marketing plan help your business? How do you make sure your website is helping your digital marketing? Imagine ShimmerXYZ Studio is a salon known for chic cuts and colorings. they know hair, but feels lost when

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73627 How to Use LinkedIn Pulse Channels to Build Your Business Brand1 040617

The Ultimate Guide to LinkedIn Ads

Conversion Rate Optimization, conversion strategy, Digital Marketing, LinkedIn, LinkedIn advertising, linkedin strategy, Paid Advertising, paid traffic, SEO BLOG / Good To SEO

When most people think of LinkedIn, they think of networking. They know the platform is great for staying in touch with professional contacts and making new connections. But what they don’t realize is that it can also be a very effective marketing platform too. LinkedIn allows you to promote your business directly to interested professionals

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An Executive’s Guide: How to Do Influencer Marketing the Right Way

Digital Marketing, Influencer marketing, SEO BLOG / Good To SEO / 1 Comment

Influencer marketing has gained ground in just a few years, and for good reason. According to a Linqia study, 86% of marketers have used it, and 94% of them found it effective. Influencer marketing can help brands boost their authenticity, which is necessary for building trust. It can also help drive engagement, website traffic, and conversions.

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4 Effective Ways to Leverage Online Reviews for Your Business

Customer Reviews, Digital Marketing, monitoring online reviews, Most Popular, online reputation, online reviews, Product Reviews, SEO BLOG, Web Monitoring / Good To SEO

Whether you’re ready for it or not, your customers love leaving online reviews, and your potential customers love reading them. Online reviews have become omnipresent. They’re no longer just on review sites like Yelp, Tripadvisor, or G2Crowd. They’re available and visible on Google search or even social media networks like Facebook. If you’re new to

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10 Big, Fat, Ugly Email Marketing Blunders

Advertising, Content marketing, Digital Marketing, Email Marketing, Marketing & PR, SEO BLOG / Good To SEO

By Ronald Kimmons Email marketing is one of the most powerful marketing channels available. It is highly scalable, responsive, and cost-effective. However, in conducting an email marketing campaign, there are some big, fat, ugly blunders that neophytes often commit. These can waste your time and resources, and harm your business—and you should do your best

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8 Essential Tools for Online Reputation Management

Brand Tracking, Digital Marketing, Media Monitoring, SEO BLOG / Good To SEO / 1 Comment

Your brand’s reputation affects the business directly. People won’t buy your products if they don’t feel they can trust you. Or worse, if they feel that others don’t trust you. Let’s not let that happen. There are practical steps you can take to improve your reputation online. Even better, there are tools that’ll help get you

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How to Run an Effective Google AdWords Campaign

AdWords, adwords campaign, adwords roi, cost per click, Digital Marketing, Google AdWords, Google AdWords Manager, paid ads, Paid Advertising, paid content promotion, PPC, PPC campaign, SEO BLOG / Good To SEO

In 2000, when the tech crunch was in full effect, an ambitious search engine company named Google launched the beta version of AdWords with just 350 advertisers. Fifteen years later, Google had earned nearly $52 billion in net annual ad revenue, representing 77.8 percent of all search ad revenue in the United States and 30 percent of

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