How much support do you need to back up your claims? If you’re in politics, not much. But then, no one trusts politicians. As a brand leader, you need your readers to trust you. Stating facts without supporting evidence or citing trends without proof can damage your credibility and harm your brand. Fortunately, the web […]
How to Back Up Your Marketing Facts in a World of Fake News Read More »
Content marketing ROI can be a fuzzy subject. It’s long-term focus and indirect nature can make it difficult to connect the costs to revenues for a business. That causes a lot of people to undervalue content marketing or write it off as a waste of resources. They have a hard time spending the time and
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Since its inception, Snapchat has been changing the game for social engagement. If you can remember so far back as 2012, everyone was skeptical that Snapchat would ever monetize well. They didn’t see how the platform could leverage advertising the way Facebook was. Since then, they have surprised people time after time, launching new, unique,
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Influencer marketing is a hot topic for everybody these days. Major businesses all over the world engage recognizable stars to help them promote their products. But what about the small business owners who don’t have the money to pay an agency to start an influencer marketing campaign? Or those who can’t offer big sums directly to
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Experts argue that, because Google writes the code that causes search results to pop up, they are responsible for the accuracy of said results. They further point out that this problem is an issue for all of us and is more serious that many realize. For example, do we let multinational corporations control the information
Google Fact Check Feature: What It Means for Your Online Efforts Read More »
checovenier / Pixabay This summer is hot! But is your business? Summer is a great time to reach out to more local prospects, so don’t let your online presence or digital marketing suffer in the heat. Instead, get your business on this summer’s hot list with these quick tricks. Update Your Web Presence Updating your
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There are many social networks available today that provide a platform for connecting with your customer base and target audience. Big enterprises have the advantage of large marketing teams, which means they can be on as many platforms as makes sense. A different team member (or even team) can focus on creating content for each
Social Media Optimization: When to Use Facebook vs. Pinterest vs. Instagram Read More »
Considering that over 2 billion people log on to Facebook every month, it’s no wonder Facebook ads are such a big deal in the marketing world. No matter what products or services you’re marketing, you can’t afford to not be on Facebook. Because of Facebook’s wide user base and ad targeting capabilities, virtually any business
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Over the past few years, so much of SEO has changed. But one thing left untouched is the power of quality and natural backlinks. Old school SEO was about backlink quantity, but now we’re in a place where it’s more about the quality and relevance. One key to successful online business is to always monitor
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Cathy: I’m in your boat. I’ve been working on this with members of our team for a number of years. I’m not the expert in digital asset management, but I’m a user, and I’ve learned so much going through the process that I found very useful. For a definition, I went to one of our
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