NOW UPDATED! This post on podcast advertising has been updated with new tactics for 2017. Enjoy! The proportion of Americans listening to podcasts has nearly doubled in the past nine years and is projected to continue growing for the foreseeable future. And since interest in podcasting has risen so sharply, an increasing number of advertisers […]
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Quality SEO services are usually expensive and hard to find, since they require time commitment and technical expertise. For those who are new in SEO, it’s hard to understand how much effort it takes to get real results. This can be frustrating. Fortunately, SEO automation tools can help you in your journey to the top
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In this era of millennial marketing, social marketing, and influencer outreach, there are simply thousands of strategies your business can use to get where you need to go. Fortunately, we don’t have to think up these strategies on our own, but can look over the shoulders of businesses who have succeeded in paving the way
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Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors communicate. Are you aware that colors impact how one thinks and behaves? In fact, color ads attract 42 percent more attention than those in black and white. This holds true even
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It would probably be a good idea to confirm this with someone who has a degree in business history, but it’s highly likely that employer branding has been an integral part of business since…forever. The second caveman to realize he could sell extra meat probably used employer branding to recruit skilled hunters who already worked
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I recently posted on AllBusiness about how adopting digital tools can help your business thrive. Apparently, more businesses are going beyond the basics in their digital marketing efforts. The majority of local businesses in a recent survey say they’re investing more in digital marketing, moving more of their marketing efforts online, and turning to more
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Pfpiovani / Pixabay Soon, Google will no longer scan Gmail accounts to serve targeted ads. The company announced the change at the end of June. The move is seen as a victory for privacy advocates. But maybe not such a victory for digital marketers. Here’s what you need to know about Google’s new policy and
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NOW UPDATED! This post was expanded for 2017 with new tactics for measuring your analytics. In 1955, Columbia House sold 700,000 records through no more than direct mail marketing and a telephone ordering service. Now, 93% of marketers agree that social media is important for their business. The business world is changing rapidly, and with it, marketing. Columbia House and other
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So, what’s Mention anyway? We get that question a lot. The thing is, it’s not always easy to understand what Mention does, what media monitoring is, or how we make your life easier. So we decided to create a long overdue but short video to explain just that. It wasn’t easy, but we’re very glad
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I’m a big fan of minimalist SEO. Once you have a basic grasp of technical SEO and have your site setup properly, 80-90% of your SEO results will come from creating comprehensive, valuable content. However, if I had to pick one SEO tactic that really makes sense, it would be link building. Backlinks tell Google
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